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Remember in two previous articles we talked about sustainable marketing and 4 ways your stationery was killing the environment? And by the way costing you more mon

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ey too!

In the most recent article we talked about the way stationery is printed affects the environment. Now I want to talk about how you can market more sustaina

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

bly and save money at the same time! Hurrah!

What Can You Do For Marketing Sustainability? There are a number of routes to sustainability success

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

These include the following:

Using PDF for brochures, reports and pitches
Using webinars to impart information to clients, suppliers, teams, pr

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ospects ...

Making more use of integrated (and targeted) email

Using cleaned mailing lists

Cleaning in-house mailing lists

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ing environmentally friendly materials, such as papers and ink

Use e-billing for accounts to clients

Encourage clients with environmentally frie

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ndly solutions

Using vendors that use sustainable methods to produce artwork, printed material, web sites, video and advertising.

Any of these

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

not only use more sustainable marketing they also save money too.Let me use a couple of them to explain how they help sustainable marketing.

Using PDF For

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

rochures Using PDF format for brochures means clients can quickly change their brochure to reflect what they’ve discussed with their prospect. The prospect

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

gets it via email as soon as it’s completed and drives the whole buying process much more quickly.

Orienting the brochure to the prospect gives the relationship m

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

re impact. The prospect sees the agency understands their unique situation. It’s also easier for the prospect to send the brochure around their organisation for dis

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

cussion.

There are other ways to get even more buy in with a PDF brochure but I’ll leave that to your imagination.

And the net result a massive saving in

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

printing costs and much more flexibility in use.

e-Billing Is Better In November 2006 British Telecom moved to e-billing for its customer

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

. 160,000 customers decided to get rid of paper bills. That meant:

an obvious reduction in the special paper, ink, chemicals and power used to produce the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

bills

removing the weight of the bills themselves from post offices and Royal Mail transport costs across the country.

Other institutions, suc

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

as The Halifax, have also moved to e-statements. And of course Internet banks such as Egg and Smile already had the e-statements in place for their customers. Ag

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

encies can join in the e-billing opportunity by creating invoices and orders electronically. Thus cutting out print, ink and paper costs.

All my own consultancy an

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

d coaching bills are produced and sent electronically. It makes life easier for everyone and saves a fortune in special paper and filing.

In summary it takes inves

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

igation to discover different ways of operating that mean that marketing is made more sustainable.

As always, the bottom line remains important. And it’s only by e

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

nsuring that the benefits of moving to a sustainable way of marketing are highlighted and shown to agency and client staff will they be taken up with any enthusiasm

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Winning the initial bid is the pathway to survival for construction contractors, and multiple companies are fighting to be affordable while still making a profit. A construction project running perfectly to plan is completely unheard of, so also include extra on the budget for price increases and unforeseen sub-contractor fees. When all of the above is ready and presented flawlessly, double and triple check everything for errors. When the presentation moment arrives you can explain the whole process step by step in layman's terms.

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