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Remember when we last talked about sustainable marketing we looked at how PlanetArk and the Direct Marketing Association

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

in the UK are publicising the message of sustainability. And we also noted the conflict of interest that arises with direct mail.

Now I

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

'd like to look at how stationery and how you use it affects the environment.

4 Ways Your Stationery Hits The Environment
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ng> Marketing and marketing related activities consume a vast amount of ink and paper. There are at least 4 ways. These include business
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
cards, letters, bills and brochures which all affect the environment:

Forests themselves
Printer Inks
Dampe
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro
ning solutions
Chlorine
The Forests Themselves Paper production has a major environmental impact on
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
forests when paper fibre is produced from trees cut from virgin forest without replanting. The good news is that you can encourage sust
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ainable paper use by choosing printers who only use paper from European forests where more trees are planted than felled.

Printe
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
r Inks The most common inks are petroleum-based. Using these can creates large quantities of volatile organic compounds
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
. (VOC).

Vegetable dye inks are more sustainable. They’re cleaner and brighter and more rub resistant than petroleum-based inks
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
They produce much less of the volatile organic compounds. And they’re the same cost as petroleum based inks.

Dampening Solution
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
s Many printers use a dampening solution with high levels of a solvent called isopropyl alcohol (IPA). IPA contributes to the Vo
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
latile Organic Compound emissions.

Again there is an environmentally friendly alternative. The printer can use a waterless printing proc
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ess. That means a dampening solution isn’t required and therefore no IPA is released.

Chlorine Chlorine is used to blea
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ch paper to make it white. The side‑effect is that carcinogenic organic compounds are produced that are toxic to life.

Of course t
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
here are plenty of chlorine-free papers that can be used instead.

Why Doesn’t Everyone Use Sustainable Printing? The pr
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
oblem of course is that historically printing presses have been a major capital investment. That means the printer is not going to scrap
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
or sell the press until they’ve had their money’s worth out of it. Any other way is commercial suicide. That means unless you search out
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
environmentally friendly printers you’re constrained by the machinery and printing process of the printer you’ve chosen

Next time I'll l
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
ook at exactly how you can improve your marketing sustainability with little or no effort and with a considerable cost saving! Until then

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Just Other Articles - Sustainable Marketing - 4 Ways Your Stationery Kills The Environment (Second of 3 Articles)

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