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Just Other Articles - Yellow Page Tips You Won't Get Anywhere Else
Why? Because most of the other people online want to sign you up for some consulting service or sell you their book. I just want to spread good, important infor
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
mation that the average business might use to save money and create a more effective ad.
The fact that I did write a book about that very subject is not releva
The fact that I did write a book about that very subject is not releva
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
nt right now. You came here to learn something and darn it, that’s what I’m going to do. Teach you some straight facts. But, first let me explain why you should
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
listen to me at all.
I was a YP rep and consultant for nearly 25 years and, prior to that, had my own advertising agency. I also have a degree in marketing.
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
I’ve been designing Yellow Page ads for the past three decades. So I have expertise in YP creation and have advised almost 7000 companies on how to put together
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
YP ads that work hard.
Now, with that out of the way, let’s continue on to the lesson. Here are the basics you should be aware of, in no particular order:
<
Now, with that out of the way, let’s continue on to the lesson. Here are the basics you should be aware of, in no particular order:
<
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ol>Don’t always trust your YP rep to do what’s best for you. They work and get paid by the publisher. Get another opinion. It’s in your best interest to do
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
so.The largest ads don’t always get the most business. It has to do with content; what you say and how you say it, the layout, and illustrations. <
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
li>If you can afford it, go under every single related heading or category; even if it has to be a line listing. In other words, dominate, when possible.
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
i>Don’t get suckered into large white page programs; they are only for referrals and people that already know you. Put the money into the Yellow Pages.
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
rack every ad, either with special numbers, keywords, or just ask every customer where they found your phone number. You need to know where the calls are coming
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
from.If you’re a service business, make sure you have the largest ad you can afford. They get the best results from the YP. Have professional
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
design your ad and take photos. An ad that’s in the book for a year must be the best possible so don’t take short cuts.Don’t simply use your name at th
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
e top. Rather, create a headline that describes your best feature or benefit. Then your name can go anywhere.Speaking of names, if you made yours with
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
an “a” to get ahead, just placing an alphabetical listing or ad is not going to get you all the business. Just ask Xerox how it stopped them from succeeding. “A
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
” names are very overated.
There are dozens of other tips that you won’t get from your YP rep. They want you to be successful, but also have a bunch
There are dozens of other tips that you won’t get from your YP rep. They want you to be successful, but also have a bunch
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
of items to sell you too. That’s just the way the industry works. But they can give you free demographic information and help guide you along.
And if you do re
And if you do re
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
quire any additional guidance, remember that book I wrote? It gives you all the other things needed for a terrific YP program. Check it out at www.poweradbook.c
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
om realizing that you are not a marketing expert and shouldn’t have to be. Leave that part to the experts like myself. I think that the YP is a great media and
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
has aided many small businesses to do well. There’s no reason why you shouldn’t benefit too. You just need an edge and you might have just found one. Good luck
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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