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Getting a buyer to your eBay auction listing is one thing. Making them actually bid on your item, is another. There are many factors that go into making an auction successful such as starting price, your marketing copy, and timing, to

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

mention a few. Those factors apply to any auction, and sellers who know how to use those factors right get good response to their auctions. However, some sellers take extra steps to ensure the highest response to their offerings. This

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rticle will list 10 tips you can use to encourage buyers to bid on your auctions.

- Show the benefits of your product not its features: Answer the question of what's in it for the buyer. Let them know how your product will benefit the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

m. Would it save them money or time?, teach them something?, or simply satisfy a need they have.

- Create your "About Me" page: This is a very powerful tool you can use to let buyers know more about you and your business. Use this pa

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e to announce any special offers you have, setup a newsletter/ezine sign up form for your visitors and start building your list, and/or add links to your website, blog, affiliate links...etc.

- A picture is worth a thousand words: Thi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

is a very true saying. People like to clearly see what exactly they are buying. Using clear good quality pictures in your listing will increase your chances of making a sale. Make sure you buy the gallery picture feature, which adds a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

thumbnail picture of your item to the search page. For a few cents this is a very valuable feature. Also in your description you should use more than one picture, 3 or 4 with different angles would be best.

- Clearly state your polic

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

es, terms and conditions: Buyers are more confident in sellers that are articulate about how they conduct business. Things like shipping times and prices, return policy, out-of-stock policy, and contact information should be written ve

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

y clearly in your auction listing. Another advantage of this is that it will protect you from any future disputes as you can always refer to your stated policies.

- Accept different payment methods: Most sellers accept credit card pay

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ments through Paypal or some other processor. This turns away buyers that don't have a Paypal account or a credit card, or simply don't want to use their credit card online. Accepting alternative payment methods such as checks and mone

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

orders will definitely increase bidders response.

- Buy listing upgrades: In some cases buying an upgrade is justified. The single factor that determines this is the value of your product. If you are selling a $10 item, and the upgra

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e is $20, then obviously this doesn't make sense. However, if your item is popular and relatively expensive, this might be a very effective way of having a great response to your auction.

- Show off your feedback: Copy and paste a sel

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ection of the feedback comments you’re most proud of to each item’s description page, instead of making bidders go and look for it. If you have 100% positive feedback, be sure to write

that on every auction too.

- Use Square Trade: S

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

gning up at Square Trade and displaying their logo on your auctions shows that you are committed to

have them resolve any disputes that arise. You always see this on Power Sellers auctions – it makes you look more professional.

- Lis

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

your item with no reserve (NR): If possible, list your product with no reserve and state it as (NR) in your title.

Many buyers don't like items with reserve prices because they don't know what that price is and might be afraid to bid

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

on it and pay more than what they have in mind. People shop on eBay to find deals; they want to feel that they got the product for a good price. Listing your item with no reserve will encourage them to bid on it because the want to ge

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

the "deal".

- Post more auctions: Listing more items on eBay increases the chances for better response. This is a mere probability strategy however. This complements any of the techniques listed above, and wouldn't be very effective

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

y itself. For example if you list many auctions, but they don't have good descriptions and pictures, you might not sell any of your items. Use this only to replicate your well structured auction page(s) using ideas from this list.

Lis

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ting an item on eBay is one thing, listing an item that gets response and eventually sells is another. Think about your listing layout, clarity, answering buyers questions, and adding little things that might increase reaction to your

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ffers.

Using the points above can give your listing the edge it needs in a very competitive market. incorporate some or all of the techniques above and you sure will see more buyers responding to your auctions, and your sales increase

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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