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The art of giving promotional items can be nearly as important as the art of choosing the right promotional gifts. Some would even say that it is MO

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

RE important. Let me share a little story with you.

Years ago, I worked as the administrative assistant to a busy CEO who was often plied with the

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

little trinkets that salesmen use as promotional items. After one visit by a salesman, my boss stopped by and carelessly dropped a cardboard shippin

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

box of about a dozen pens on my desk. “Take these home to your kids,” he told me. The pens inside were of decent quality, and each was imprinted wi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

th the name of a local company that serviced office machines. We found them very useful at home – but since I have no office machines at home, the p

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

romotional gifts did the salesman and his company little good.

Not long after, a salesperson from another company stopped in to make an appointment

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

with my boss. He pulled a pen out of his pocket to jot down the appointment time, then held it up for inspection. “Like these?” he asked my boss. “W

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e just got them in. Here, why don’t you keep it? I’ve got another in the car.”

THAT pen got tucked into the CEO’s pen tub on his desk where he used

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

it often. When another colleague stopped by and needed to sign a document, my boss pulled it out of the tub. When the colleague commented on how ni

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ely it wrote, my boss told him, “Keep it. I’ll get another the next time Bob stops in.”

Here’s the rub – the second pen was identical to the carton

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

that my boss sent home to my kids. What made the difference? The answer is obvious – the presentation made all the difference.

The first salesman

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

devalued the company’s gift by handing over a whole box of them, still in the shipping carton. The message in that was “we have these by the dozen.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

here’s nothing special about them.” By contrast, the second salesman treated the promo pen as something with some value. It was an item that he thou

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ght enough of to use himself, and to compliment. When he handed it over, he didn’t make it sound like a throwaway freebie. His attitude said, “Let m

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e give you something that I like.”

When you’re designing a promotional gifts campaign or choosing marketing gifts, keep the two salesmen in mind. I

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

’s not enough to choose the right item. It’s also important to consider how it’s presented. Use your presentation as a way to say “We think highly o

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

f your business”. That may take the form of individual packaging for your direct mail marketing items, or in personally handing each gift to its rec

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ipient at a trade show. Even if you’re giving away thousands of the identical item, take care to make each one personal in some way, and you’ll see

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ar better returns on your investment.

If you’re looking for ideas for promotional items, you’ll find many companies online that specialize in uniqu

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e and unusual promotional and marketing items. Take advantage of their expertise to help you choose just the right items for your marketing campaign

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Much like any serious personal relationship, the business relationship between a courier company and their customers must be built on trust and mutual respect. Unfortunately, all too often the honeymoon period soon fades away and is quickly replaced by dissatisfaction, even rancor. Please read on and we'll explore how you can get the best service from your courier company and maintain a great relationship for the long haul.

The global trade and world economy will possibly increase, according to the International Monetary Fund (IMF). This statement was in contrast to the report that the group disseminated stating that the global trade will suffer a major downside in the up and coming years. The said increase was .25 percent higher compared to the initial IMF prediction last April.

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