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While posting a classified ad for free or for a price, you wish your phone start ringing with prospective customers making excellent offers. While a few

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

people adopt the right techniques to write classified ads that catch eyeballs and sell products, majority of people out there tires and give up even be

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

fore giving classifieds ad writing a full hearted try.

Classified ads writing techniques are simple and easy to adopt. Yet, lot of people seem to miss

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

he techniques of writing classifieds ads that attract potential customers.

How to Write Classifieds Ad Title that Creates Interest in Potential

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Customers

Title plays all the most important role in writing a classified ad. Title shoots away to the readers what you have to sell. That is

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

right the title must shoot into the eyeballs of the reader what you have to sell.

Some examples of good classifieds ad titles (headline) can be:

2002

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Honda Accord Black $ 13,400 Pomeranian 14 Weeks, White Pup $ 450

You say nothing outrageous. Yet readers of the classified ads have a choice to contac

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

you. People reading classified ads are not just browsing. They look for specific products. And the title tells them clearly what they can expect.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ong>How to write classified ads description

No need to use any adjectives, but tell the facts and figures. Include details like location, cond

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

tion of the product age of the product (car, pets, antiques etc).

Include Price in the Ad

Include the price you expect in your classi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

fied ad copy. This method eliminates people who are not looking for products in your range and attracts people who are actually looking for product in t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

he price range you ask. Everyone who responds to your ad is pre-qualified as a buyer.

Have a Strong Call to Action

The readers of the

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

classified ad (your potential customers) need to call you as the first step of buying from you. Give your reader all the good reasons to call you for pr

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

oduct details.

Instead of using words like 'you can call me at 555-###', use "call me at 555-### to get a clearer idea about my antique collection" (or

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

any product you sell).

People like to be told to do things. By starting the sentence with "call me…" or visit "www…." Etc tells the reader to take an a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ction, now.

Never Use All Caps Anywhere in the Copy

Many people use ALL CAPS (upper case) to make the whole ad. USING ALL CAPS SIGNIF

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

CANTLY AFFECTS THE READABILITY OF THE COPY. Even the titles should be in Upper and Lower Case.

Bold Keywords

Don't bury keywords in t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

he ad description text. Highlight the keywords by using bold letters. The keywords will catch the attention of your prospective customers even if

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

they decide to just browse over your ad.

Include a Photograph

You can't include a photograph in newspaper classified ads, but can inc

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

lude one in internet classified ads. Take advantage of the fact that you can include a photograph by using the best picture of the product that you have

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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