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You may have heard that the best promotional products for online entrepreneurs are those that can be delivered electronically. People shopping online,

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

the traditional wisdom goes, are an impatient lot. They want immediate gratification. That means that your online promotional products should be thos

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

that can be downloaded – free software, e-books and the like. Rubbish! The truth is that online shoppers like a free promotional gift as well as the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ext person, and are no more focused on immediate gratification than the bloke who runs down to the nearest high street store to buy something because

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e can’t wait for it to be delivered. Your online promotional products and items don’t need to be something that can only be delivered via modem in ord

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

er to be effective. Here are five ways of using promotional gifts and products to boost online sales.

1. Say Thank You with promotional gifts!
P

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ck a free gift with every order. If you sell products online, it doesn’t take much to include a free printed pen or pad of sticky notes with every ord

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

r that you ship. It’s a tradition in the catalog sales world that translates well to online selling, and customers always appreciate a little thank yo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

for their business.

2. Encourage your customers to share!
Give your customers an incentive to share your site with others. Offer a special gift

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

to those customers who refer new customers. It only takes a very simple bit of tracking software to track referrals. It can be easily done with a “Re

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ommend us!” button or email program. When one of those referred by an existing customer makes a purchase, drop the existing customer an email with a p

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

omotional code that can be redeemed for a promotional gift at your website.

3. Give your customers a choice!
Include a choice of free promotiona

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

gifts based on level of sales on your order page. Customers love a free gift. They love it even more when they get to make a choice. At the end of th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e order process, include a page where customers can tick off the free gift they prefer based on the amount of their order.

4. Sell your name with pro

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

otional products!
Some promotional products make great sale items, so you get an added bonus. If you’ve done a good job of branding your business

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

you can sell t-shirts, mugs and other items with your logo on them from your web site and benefit two ways: once from the sale itself, and twice ever

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

time they use your branded promotional item.

5. Use promotional products to stay in touch!
Use promotional products and items to encourage retu

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

rn visits and further sales. Once someone has ordered from you or signed up for an email list, you can follow up on their visit a week or two later wi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

h an email offering a free giveaway. Keeping in touch with former and existing customers is one of the best ways to grow your sales. You can use a too

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

like an automatic email program to send out “reminder” mails that include a promotional code that can be entered at your web site to earn a free gift

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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VoIP is more cost effective than legacy networks, which is one reason that people use it on a regular basis.

Providing mailing lists and telemarketing lists to the direct marketing industry since 1996

Factoring of receivables is an arrangement whereby a company sells its accounts receivables to another company (banks and other institutions) that specializes in buying them and obtains the necessary financial accommodation. It is the most popular method of short-term financing in the US. Factoring offers the following advantages: relief to manufacturers and sellers from the bother of collection of book debts, saving in time and man-power required for debt collection, and last but not the least, adequate and better source of financing.

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