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In 2002, the eBay consignments business was born, referred to by eBay as the Trading Assistant Program.

It's possible that eBay didn't foresee just how much they would benefit form their eBay consignments program. De

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

signed to unite experienced eBay sellers with people who want heir merchandise sold on eBay without having to do it themselves, the Trading Assistant program has enjoyed enormous success.

As big as eBay had become --

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

larger than all other online auction venues combined -- they were still missing out on a large segment of the population; the technophobes. These people would sell goods on eBay if they had access to a computer and a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

igital camera, and had the time and inclination to learn how to run an auction. But they either don't have the technology or they lack the desire to become auctioneers, or both. Since they're not on line, they're not

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

likely to learn about Trading Assistants who advertise primarily through eBay. And even if they saw the ads, they probably wouldn't trust them.

You see, people active in the online community are already comfortable w

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

th the environment, which has an element of anonymity. But a non-computer person is more likely to want to deal with a real, brick-and-mortar retail business. They may not trust someone who runs auctions out of their

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ome.

How to reach these people? Introducing the concept of the "Trading Post"...

A Trading post is to eBay consignments what the typical consignment shop is to the average community. It's a drop off location that al

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

lows consumers to drop their stuff off and have it sold for them as a service. It's a retail location that markets itself to consumers as a local, experienced ebay consignments seller -- a Trading Assistant with a bri

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

k-and-mortar store.

While any ebay trading assistant can establish an ebay consignments service out of a retail location, only a Trading Post can put the eBay brand on their physical storefront. (A trading assistan

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

can only advertise inside their store). With this privilege comes a higher standard, ie, eBay has "raised the bar" on their requirements.

A Trading Post must meet the following additional requirements:

-Offers a st

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ffed drop-off location or storefront with regular drop-in hours, so that clients can visit the location without calling ahead.

-Has a feedback score of 500 or higher

-Has at least 98% positive feedback

-Has sales o

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

f at least $25,000 on eBay each month

Online, clients can search for Trading Posts specifically, and Trading Posts may receive priority placement in search results. (Yes, even some online clients prefer the retail se

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ting). Also, Trading Posts are displayed with a special icon next to their User ID. If you're a Trading Assistant who also meets the requirements, you automatically qualify as a Trading Post and do not need to take ad

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

itional steps.

Walt Duflock, Director of the eBay Trading Assistant Program and a real life trading assistant, has announced eBay's intention of having "secret shoppers" and "customer satisfaction surveys" to see if

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

there are certain Trading Post locations eBay would like to support more than others.

Regardless of your status on ebay, there are tools that everyone can use to build their success as TAs, available on the ebay site

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

I've found many of them quite valuable. For example, among their efficiency tools, they recommend using contact management software. eBay regards this as a great tool for getting "a better understanding of how many p

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ospects it takes to actually create one new client and how long it takes for a client to go from initial contact to hiring you as a TA."

And as far as support, some of the Trading Posts have become so large that they

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

no longer rely on eBay for help. Some have developed their own proprietary systems for tracking customers and inventory, and managing their auctions. The largest and most successful ebay consignment business will eve

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

get you started with your own franchise which includes the use of their proprietary systems. All you need to come up with is $55 K plus operating expenses.

But, never fear. You can start your ebay consignment busine

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s on a shoestring, and this is how the majority begin. Since 1998, eBay and similar auction sites have been growing by leaps and bounds. eBay consignments are still in their infancy, but I predict a very bright future

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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