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There is an ongoing debate on whether or not to use audio on your website. It reminds me of the debate 10 or 15 years ago on whether to use graphics on the web. Today, we can't even imagine a webs

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ite without graphics. Advances in technology made that happen and advances in technology today are making use of audio, and even video, on the web more feasible.

Let's look at a number of reasons

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

why you should seriously consider using audio on your website.

Audiences are becoming increasingly multi-media hungry. The proliferation of personal audio devices, like MP3 players, makes sound a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

natural addition to text and visuals. All age groups are adopting the use of these devices, whether it is to listen to music, to podcasts or to audio books.

Your website is there to educate your

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

isitors, whether it is about your services, your products or a particular point of view. People learn in different ways, some by reading, some by listening, others by doing and some by a combinati

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

n of these methods. Adding audio to your site offers your visitors yet another 'learning' option.

Surveys have shown that websites with audio lengthen the user's duration, and the longer your vis

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

itors stay on your website, the more likely they are to buy your service or product.

Audio can:

** make a good first impression

** tell the visitor something about the site

** summarize the si

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e's content

** give added information

** point out highlights

** help the user navigate the site by pointing out pages that shouldn't be missed

** direct the visitor to take action such as dow

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

loading information, filling in a form requesting further information or taking advantage of a special offer

** reinforce the written word

** give your website personality

One of the best uses

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

or audio on the web is to add punch to online presentations, demos and virtual tours.

There are a number of things to keep in mind if you do decide to add audio to your website. Make sure you kno

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

your target audience and cater the audio to them. Always give your web visitors the option to turn off the sound. Not everyone has high speed access and not everyone likes listening to sound when

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

surfing the net. Some people prefer to get a feel for your site, your product, your services, before listening to what you have to say.

Make sure that your audio file loads very quickly. To do t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

at, make the file small. Do not use stereo, as that doubles the size of the file. Do not make the audio a barrier between your visitor and your website. Also, make sure your audio file does not op

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

n in a new window taking your visitors away from the main site. Do not make the sound too loud. Remember people listen via earphones, in public places and in office cubicles. Do not use audio just

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

for the sake of having audio. If you decide to use just music, for example, make sure that the music you choose is somehow connected to the content on your website.

Here is a quick overview of th

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

requirements needed to achieve high quality audio on your website. While you do not need to invest hundreds of dollars on a microphone, the small mics that come with your computer will generally

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

not give you clean sound. Also, the sound card that comes with your computer may not have the capabilities needed to record clean sound. Pay attention to your recording environment. You do not wan

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

to hear your computer fan, air conditioner, neighbour's lawn mower or dog barking in the audio file you plan to put on your website. You also need software to record the sound and to upload it to

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

your web server.

Remember the old adage, if something is worth doing, it is worth doing well. Make the sound professional and clean. Make sure you have a professional write your copy and it is we

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

l worth getting a professional to record it as well. Finally, make sure any music you use is either royalty free or that you have received permission to use it (which generally means paying a fee)

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Nearly all new cellular phones and mobile devices come equipped with Bluetooth technology. It is the common wireless communication platform, shared by all new mobile devices. Data transmission via Bluetooth is relatively fast and does not charge the sender or recipient, making it an attractive method for the delivery of promotional content by retailers.

Self-Cleaning Glass and it's effect on the window cleaning independent small businesses and franchises.

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