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Audio is not new to the Internet. Several marketers have been using it for years and have successfully proven that audio does increase sales. I have read that

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

audio can increase your sales by as much as 300% and some report up to 426% increase in sales.

The reason why most of us haven’t utilized this advantage is be

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

cause of the cost and complexity involved with creating the software. However, as with all new technologies, the price has dropped to the place where you and I

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

can easily afford this tool.

I have successfully and easily added audio to my web sites and my online auctions by two methods. The easiest way is to utilize

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

a service. You can actually do this with no equipment. The service allows you to record your voice by calling a phone number and they will record your message

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

for you. At their site you can easily pick the style and color of the play, pause, and stop buttons that will appear on your website or auction. (Please note t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

here is usually an additional fee for using their phone recording system.)

You can record yourself via your computer microphone. This method is free. You can

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

also upload pre-recorded MP3 files. After picking your buttons, the service will generate the HTML code you upload to your web page. (If you don’t know how to

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

do this, you can hire someone to perform this service for you. I would strongly recommend that you learn enough HTML so that you implement small changes to yo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ur website yourself.)

As you can see, this is a simple process. You will pay a monthly fee for this service and they will store the audio files on their serve

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s.

The second method of adding audio to the Internet is by purchasing a software package that you install on your computer. (You just right click, download an

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

d install.) When you are ready to record your message, you open the software and record through your computer microphone. The software will record your voice,

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

encode your message, give you options for the style and color of your buttons and provide the HTML for your web site.

Wait a minute! How is this different tha

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

n the service you pay a monthly charge for? Your software will install the message on your hard drive which you will upload to your server. The audio service

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

allows you to record and keep the audio message on their server. With both the audio service and the audio software you have to upload the HTML code for the bu

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

tons.

Basically, there is little difference. They both give you button options. They both provide HTML. The advantage of doing this yourself is that you hav

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e only a one time charge. The disadvantage is you are responsible for uploading and storing your audio file. The audio file will take a little extra server sp

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ace. (Unless you are recording hours of audio, this should not be a problem.) The service has the advantage of storing your audio files for you and the disadva

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ntage of a monthly charge.

I strongly encourage you to seriously consider increasing your sales through audio. Use a short audio clip to introduce yourself.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Give a brief introduction to your product and maybe highlight a key benefit. Use this on your auction to differentiate yourself. The possibilities are endless

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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