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  • Just Other Articles - Don't Use Web Audio The Wrong Way

    Have you ever wrestled with a set of instructions, but then got so frustrated with it all that you threw them aside in a fluster and tried to figure out how to do it… yourself?

    Resulting in…Making a
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    great big mess of it all?

    Similarly, if you really want to use Web Audio the right way, the way that WORKS, then you need to know what DOESN'T work.

    Here's what many people do, pretty systematically
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    … to hinder their marketing and audio responses:

    1. Speaking into the microphone without a care for what they're saying, how they're saying it and, without any regard to who's listening! That's prett
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    y scary. Mumbling along without paying any attention to the small details. It's what could sink the hopes of many… FAST!

    SIMPLE SOLUTION - Write out a little script. Then, rehearse it. After that, re
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    cord it several times. Finally, choose the best of the lot and use it. See, I told you it was pretty simple.

    2. Some feel that hiring a 'PROFESSIONAL' or 'DJ', to record the voice audio, is the way t
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    go. Now, for some, that may seem a reasonable way out, but what's likely to happen is that the websites' PERSONALITY loses its authenticity. Somehow, most of us can detect when things seem out of syn
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    c. When things seem a little too… SLICK!

    SIMPLE SOLUTION - If you really want to get someone else to do the voice audio for you, then make sure they've got a warm, natural personality that shines thr
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    ough in their voice. It'll win people over.

    3. Sending the recorded audio message to your website, and then… FORGETTING ABOUT IT! Have you ever dialled a phone number, got an answer machine message t
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    hat was either way out of date or just plain irrelevant? What an unprofessional image to portray. Well, that's why NOT attending to what's on your messages, could cripple you more than you'd know!

    SI
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    MPLE SOLUTION - Keep your audio updated! I'm not saying that you have to micro-manage it and change it every other day. But, keeping your messages fresh, alive and full of valuable, useful and usable
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    nformation that addresses the needs of your audience… is what'll keep them loyal, attentive and eager to receive your future messages!

    4. Leaving your audience mentally floating, not knowing what to
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    do next. Have you ever experienced a scenario similar to this one: Whilst waiting on a train platform, an announcement is made to the waiting passengers as follows,

    "due to a fault on the line, pleas
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    e expect further delays".

    I'm in no doubt at all that this announcement would have left the passengers feeling concerned, confused and wondering what to do next. What the announcer should have taken
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    the time to add is as follows,

    "as we have not received any information from our control centre indicating the expected length of delay, you may like to consider hopping on bus number 19, leaving the
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    bus stop adjacent to the station entrance in 7 minutes time. Otherwise, please continue to listen for further announcements, which we will endeavour to make every five minutes. Please also accept our
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    sincere apologies for the delay and any inconvenience this may have caused you".

    SIMPLE SOLUTION: People are silently begging to be told what to do next. If you can lead them to a specific outcome, t
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    hey'll be putty in your hands! Whether it's instructions to go to a specific toll free number to get more information, or something they have to activate, like a membership number, whatever it is… tel
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    l them PRECISELY how to do it.

    Web Audio, used correctly, will have a dramatic impact on the way in which your customers respond to you. They'll be so 'stuck' on your website and addicted to your aud
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    io messages, that you'll soon be sending out birthday cards to them!

    FLASH AUDIO WIZARD has a simple in-built technology that'll give you the website personality you've always dreamed of. It's simple
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    to use. It's easy to get started. Why not get your website 'speaking', today? Just visit www.FlashAudioWizard.com

    Copyright 2004 Nick Jame


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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