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Most visitors to your website are using computers with audio capabilities. Recently introduced techniques make it easy to take advantage of this capability.

In the past, web au

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

dio was primarily decorative, consisting of musical fanfares or other clich?d sound effects. Now, you can use audio to multiply the impact of your message and create stronger bo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ds with your visitors.

Audio’s power comes from its ability to engage more of your visitor’s senses. The more senses you engage, the easier it will be to effectively communicat

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e. Instead of just reading your words and looking at your picture, you can communicate with your voice – and the voices of your clients.

The power of audio can be appreciated b

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

comparing the newspaper column version of Tom and Ray Magliozzi’s Car Talk with the program aired each week on National Public Radio. Although the newspaper column and radio pr

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

gram address the same topics, it’s far more fun to listen to Car Talk – where you can experience Tom and Ray’s intonations and phrasing – than to read the same words.

Here are

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

some of the ways you can employ audio on your website:

- Welcoming messages. You can create closer emotional bonds with website visitors by personally welcoming them to your si

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e and introducing some of the features they should explore.

- Testimonials. Audio testimonials are far more powerful that written testimonials, especially if you include a phot

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

graph of the individual speaking the testimonial. The next best thing to a face-to-face referral is a recording of a client explaining their satisfaction with your product in th

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

eir own words.

- Guarantees. Your satisfaction guarantees gain impact when you deliver them in your own voice. Place them on your order form, at the point of sale. People are i

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

herently cautious about ordering products and services from the Internet. Reassure them that their credit card and personal information are safe with you.

- Seminars and teleco

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ferences. Short excerpts about upcoming events can make your event even more appealing. Snippets from past seminars can whet visitors’ appetites for more.

- Tips. Add interest

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

to your site by describing an audio ‘tip of the day’ or ‘tip of the week’ in your own words. Be sure to offer access to previous tips, too.

- Audio postcards. You can include a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

dio invitations and testimonials as links in email sent to clients and prospects. To arrange an audio testimonial, simply provide your client with a phone number and password, a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

d invite them to call up and express their satisfaction with their purchase from you. Audio postcards are a great way to stay in contact with your clients and prospects with an

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

announcement of an upcoming product or service. They are also a quick way to acknowledge a special occasion.

- Streaming audio can be used to allow visitors to playback longer

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

vents, like seminars or teleconferences.

When you add audio to your website, allow your visitors to maintain control. Don’t begin playing your message when the webpage loads. I

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

stead, invite visitors to ‘click here’ to hear your voice. Keep your messages as short and concise as possible.

And avoid ‘scripting’ your introductions and guarantees. Write d

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

own the key ideas you want to communicate, but deliver them in your own words as conversationally as possible.

Web audio is no longer a futuristic luxury. Web audio is here now

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

and it’s as close as your telephone. It is an affordable and easily added feature that can set you apart from the competition and help communicate your message with added impact

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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What is a ‘third’ place? Consumers spend time at home, their first place; at work, their second place and then often have a favourite third place.

Test your ads online (Google, Yahoo), take them to newspapers, funnel the lead to your website, and woo them your emails until they take action.

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