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Thought about adding audio to your Web site yet? You should. While great copy does a good job of selling your services and products, audio will amplify the effect of your words.

Audio gives you a more personal connection

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

with your Web visitors. Social psychologists tell us that humans are more likely to trust you if they can both see you and hear you. And prospects are more likely to buy from those whom they feel they know, like, and trust

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

So let's think about how you can build that instant rapport with your prospects.

What Could YOU Do With Audio?

There are unlimited possibilities of what can be done with audio on Web sites and in e-mail, but her

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

are seven simple ideas to get you started.

1. Greet Your Homepage Visitors.
Welcome first-time visitors to your Web site with your own voice. It's a much warmer welcome than text alone.

2. Create a Series

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

of Audio Lessons.
Audio learning is hot! Teach your audience via your voice instead of just words on the page. Think about developing a series of mini-audio lessons for your prospects.

3. Share Your Interviews

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

If you don't have an interview clip already, ask a friend or colleague to conduct a short, dynamic interview with you via phone. Record it and post it at your Web site. Or, do a series of interviews with other ex

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

erts in your field and post them at your site to be listened to.

4. Samples of Teleseminars.
Want more signups for your free and/or paid teleseminars? Then start recording them. Pull out the highlights and pos

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

free clips of them at your Web site.

5. Pump Up Your Testimonials.
You probably already have customer testimonials on your site. Now amplify their impact with audio. Have your customers record their testimoni

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ls in their own voices, and post them on your site along with their names and photos.

6. Make Your E-mails and E-zines Talk.
Liven up your e-mails by making them talk to your prospects, subscribers, and custom

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rs. The members on your lists will feel like you are right there with them. (And remember, it will be that personal connection that encourages people to hire you or buy your products.) Be the first in your industry to do t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

is, and watch your numbers rise!

7. Audio Postcards.
Reach out to your best customers and prospects for holidays, birthdays, or other special occasions by sending them an e-mail "postcard" accompanied with a p

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rsonally recorded message.

So What's the EASIEST Way to Post Audio?

In the past, adding audio to your site wasn't that easy. You had to either spend hours learning how to do it yourself, or pay someone else to rec

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rd it and host it for you. That's why I was never interested in audio before. I may be the E-zine Queen, but no way am I a techie queen. In fact, my VCR still blinks "12:00 ... 12:00 ... 12:00."

Here's the good news: Ther

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

's a brand new program that makes recording and posting audio ridiculously easy. It's called Audio Generator and was created by Armand Morin, the same guy who created PopUp Generator and a slew of other innovative "

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

enerator" products. I signed up immediately after he debuted this at the System 3 Seminar in Ohio a few weeks ago.

Here's an example of how easy Audio Generator is: Say you want to add an audio greeting to your site this

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

fternoon. Just call Audio Generator's toll-free hot line and record your message. Then, as soon as you hang up the phone, go log into their site. Ta da ... your message is ready and waiting, with a line of HTML code for yo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

to copy and paste on your home page.

That's it!

Even better, you can do this an unlimited number of times and have unlimited clips on your site (or multiple sites). You can also upload digital audio files

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

b>up to 30 minutes in length, which I'm going to do for samples of my teleclasses.

Click here to get the full story, and see (and h

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ar) The E-zine Queen's own audio testimonial at the Audio Generator site.

Remember, It's That Personal Connection That Matters

Take some time today to think about what YOU could do with audio at your site and in y

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ur e-mails to increase rapport with your visitors. Then choose at least one tactic to implement this month. It could be the best addition you've made to your online marketing efforts this year.

(c) 2003 Alexandria K. Brow

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Companies that deal with inventory will have to have some sort of system in place to effectively manage the supply chain that exists for any type of sales. A system of inventory needs to be as smooth running as possible so that a company is able to fulfill all its orders in a timely manner...

The author finds many sales people commit the blunder of not being sincere when they go prospecting. The article describes the author's experience, and why describes it is a big buster for the person.

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