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Before you even attempt any form of email marketing, you will need to select a good email autoresponder; you would be crazy to try and manage a l

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

arge list of email addresses manually.

An email autoresponder is the workhorse for all your email marketing campaigns, automating a number of ta

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ks so you can spend more time on writing your promotional emails. It will handle the opt-in system that allows readers to subscribe, or unsubscr

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ibe, to your mailing list and it will control the distribution of all the emails you send to your list.

There are a number of features you shoul

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

consider when choosing an autoresponder that will meet your needs. If you’re just starting out, you may not be very concerned with some of the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ore advanced features offered by various autoresponders, but it’s a good idea to keep some of the more advanced capabilities in mind as your busi

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ness grows.

The following are several main features you will want to consider when selecting your first autoresponder:

Multiple Li

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ts - A good autoresponder should be able to handle multiple email lists. Being limited to a single list will severely hinder your business.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

You may want to maintain a number of separate lists for customers, prospects, and so on. It’s also a good idea to have separate lists based on w

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

hat products your customers buy.

Easy Integration - Your autoresponder should allow you to integrate other mailing lists into th

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

one you have. This is important if you acquire a separate email list or if you decide to upgrade your autoresponder; you certainly won’t want t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

be forced to throw away an email list simply because it cannot be integrated.

Hosting - You should consider whether you want an

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

autoresponder to be hosted by a third party – on someone else’s server – or hosted locally on your own server or computer. As you might expect,

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

there are benefits and drawbacks to either approach. You will need to pay a monthly subscription for any third party service, but this has the b

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

nefit of including a high number of advanced features and technical support. In contrast, you will only have to pay a one-time cost for a locall

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

y hosted autoresponder, which can save you a bit of money in the long run, but unfortunately you will have to handle the technical details and de

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

l with any problems you may encounter. You will ultimately need to consider whether you have the knowledge and time involved in operating and ma

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ntaining your own software. A hosted option may be the best choice if you’re not too computer savvy.

You have a number of choices o

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

n the market today for email autoresponders. You will need to take a look at the requirements you have for your business as well as your budget

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

o find the one that best suites your needs. Taking the time now to choose an effective autoresponder will greatly benefit your business later on

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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