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Spam, it’s a dirty word. Recipients hate it, and email marketers know that if it isn’t controlled, it has the potential to discredit the email marketing way of life, and put a stop to it all together. Honest email marketers, which pretty much sums up all of us, do our utmost to make s

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ure that our email campaigns are law abiding, and all above board, BUT have you considered your email subject lines, and what they say about you, and your email marketing reputation?

Sometimes you may find that you are getting your emails rejected or flagged before reaching your subs

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ribers email inbox, or worse still, your subscribers are deleting your messages without opening them, since they had the same types of subject lines as the Spam that appears in their email boxes. The good news is that you can correct bad subject lines easily, simply by knowing what yo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

u should, and shouldn't be saying in them.

Mystery Went Out With The Dinosaurs
It is said that one of the oldest tricks in the book is using a mysterious subject line to get people curious enough to open your email. The only trouble with a mysterious subject line is that it is s

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

old, the majority of Internet savvy people receiving emails already know about this trick. And guess what? It hardly ever works anymore.

If you are like most people, you will agree that you hate it when you feel you have been mislead, or tricked into opening an email. So never do it

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

to your subscriber list. In a recent study conducted by AOL, 96% of people described Spam as emails that were intended to purposely trick the recipients into opening them!

No Tricks, Just Truths
People don’t like being tricked. If you receive an email that is titled "how to fix

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

your lawnmower, you expect to open the email and find information about lawnmowers, not something else. Don’t mislead people with your subject lines. Think of your email subject line much like the heading of an article you are writing for your website. Keep it relevant, and simple, re

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

lating directly to what your email content says.

Keeping It Personalized Doesn’t Always Work

Arguably the best way to get your emails read, and not mistaken for Spam is to use personal information in the subject line. This proves that you have permission to send emails to that addre

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s, right? Not always. Spammers often include names in subject lines to make their emails seem more legitimate.

Often, leads or subscribers may use bogus names that are used to flag unwanted mail, or Spam. Another problem with using names, or personal information in the subject lines

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

with your emails is that, often, many people use nick names, or user names, using a name such as "me2u- see our once only offer " for example will more than likely get your email deleted, rather than read.

Odd Stuff To Avoid
Avoid odd phrases, misspellings, punctuation and espec

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ally urgent calls to attention, such as "Act Now". All of these above mentioned methods are designed to trick people, or Spam filters in order to get read. Urgent calls to attention are also considered to be aggressive forms of advertising, and not recommended use by legitimate email

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

arketers.

Personalized Words To Avoid
Spammers often use personalized words, such as: we, you, your, and I, for example. This is a trick used by spammers to lull their recipients into feeling as though they know the sender, and are safe when opening the emails. It is also a ploy

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

used to trick Spam filters into thinking that the sender is well known by the recipient. Those email marketers who are genuine, and have permission to send emails don’t need to use tricks like this to get their subscribers to open their emails.

If you are unable to avoid a personali

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ed word in your email, such as "your new e-book has arrived" make sure that you don’t go overboard with these words, and keep your subject line looking natural and describing what the email is about.

Less Is More
Long subject lines always scream Spam, if you have something that

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

is really interesting, you can surely sum it up in just a few words, and a few words is all that you really have. The average subject line setting, from most email services is around 50 characters, if you go over this quota the remaining words are chopped off, leaving your email looki

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

g unprofessional, and maybe even not making any sense. Ideally less is more, so keep your subject lines to 50 characters or less.

Is It Too Good To Be True?
Have you ever heard of the saying "if its too good to be true, then it probably is…" Spammers are notorious for using the

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

"too good to be true" approach with their subject lines. Recipients often use a "too good to be true" subject line as a sure indicator that the content of an email is either Spam, or dangerous to them.

It can be difficult at times to contain yourself over a very exciting opportunity

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

r breakthrough that you want to share with your subscribers. But try to keep your emotions in check. Make your subject lines exiting, and interesting, but believable at the same time.

These are just a few things that you can do to keep your subject lines from looking like spam. Take

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

your own email experiences, and use that knowledge to make sure that you are sending the types of emails to your subscribers that you would happily open.

Remember: your subject lines need to be kept short, realistic, natural, and most of all, highly targeted to your subscribers inter

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

sts. By following this formula, and avoiding the above spamming "don'ts", you will be able to strengthen your email reputation, get more emails opened and read, as well as keep your loyal subscribers who will look forward to receiving your emails, and remember you for your helpfulness

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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