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  • Just Other Articles - Look Out! Is Your Business on Auto-Pilot?

    First there was the fax-on-demand...information received instantly by using a fax machine. Then the Internet evolved into the use of e-mail, producing email-on-demand with the use of autoresponders.

    An autoresponder is just what the n
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    ame implies. It is an auto response that is programmed to automatically deliver a specific message upon receiving the request.

    Autoresponders allow your business to be operational around the clock 24 hours a day - 7days a week - 365 da
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    ys a year. A good example is the Customer Service link provided on so many web sites.

    Once you have sent your question or comment to the Customer Service link, you receive an auto-reply message acknowledging receipt of your message.
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.


    Autoresponder messages can by used in a variety of ways delivering your strategic information instantly to your targeted viewer /audience. Newsletters, sales information, free reports, even ecourses, articles and tutorials are just a
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    few of the ways autoresponders can be used effectively.

    Follow up is critical to keeping your name, service or product in front of your prospects and clients. Autoresponders allow you to deliver your follow up messages automaticall
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    , specifically, and most importantly....timely, to your target audience!

    Most all of us are familiar with signing up to receive news about impending sales or discounted items automatically from retail stores. Our e-mail address is ent
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    ered into their mailing list and the requested information is automatically sent right back using an autoresponder.

    But are you aware you also can send pre-determined messages with specific information related to your business, to you
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    r prospects and /or clients at pre-set intervals?

    For example, let's say a prospect, client or customer visited your web site and responds to a link on your site to receive more information on your services or products.

    Immediately yo
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    ur first autoresponse message goes out thanking them for expressing an interest and giving them the basics on your services or products and any other information in their initial request.

    A couple of days later your 2nd message automati
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    cally goes out. This is the perfect time to let them know about who you are, your experience, and what you do....your credentials and area of expertise.

    A few days later (don't wait too long), your 3rd message automatically goes out.
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    his could be testimonials and feedback from clients or customers stating the positive experiences they have had as a result of doing business with you. This will associate value with your services.

    A couple of days later your 4th mess
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    age goes out with maybe a free offer, a free bonus, article, special report, or specific tips related to your services or products. If you have an online newsletter (ezine) this is an excellent time to offer a link to your free subscrib
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    e area.

    Your 5th message could be your final (pitch) response message. Offer any additional products or services you may have that would be of benefit (solve their problem) to your client or customer. Usually by about the 4th or 5th m
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    essage you have a new client or customer.

    The number of messages sent is entirely up to you based on the information you are delivering. If you are offering a tutorial or an e-course for example there could be message for up to 6 weeks
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    or longer. I recently subscribed to receive 89 messages (one a day for 89 days) on a specific subject.

    A good impression to ending your response messages, and one more time your name being is front of your audience, is a short survey
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    sking for feedback on your services or your products. This is an excellent way to receive testimonies for use on your web site or other marketing materials.

    Using the above example, you can see how autoresponders keep your name and you
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    r specific information in front of your targeted prospects, clients, and customers making the critical follow up as easy as (message) 1, 2, 3.

    For those of you interested in creating the autoresponder messages yourself for your busines
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    s, here are the addresses of a few of the most widely used autoresponders:

    www.getresponse.com,
    www.sendfree.com,
    www.aweber.com,
    www.responders.com,
    www.autoresponders.org,
    www.freeautobot.com,

    As you ca
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    n see, having your business on auto pilot using an autoresponder means your time can be better spent marketing your business, creating new services or products (increasing your revenue), or enjoying more quality time with family and frie
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    nds.

    Autoresponders allow you to conduct this critical follow up part of your business to your targeted audience continuously and automatically with little upkeep on your part....allowing you to say, yes, your business IS on Auto-Pilot


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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