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One of the best marketing tools on the Internet is the auto-responder. This widely used marketing tool responds automatically to any email message sent to it. T

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

hey are triggered by a blank email sent to the auto-responder email address.

For example, when someone sends an email to an auto-responder, the person receives

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

an already prepared email message with the requested information. This happens automatically and almost instantaneously, depending on the internet and email ser

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ers.

Auto-responders are email on demand, making your information available to your prospects and customers 24/7. They can significantly increase sales with ve

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

y little work on your part. In fact many businesses are able to run the majority of their online operation using auto-responders. They are also an excellent too

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

to help you track your ad responses and capture the email addresses of potential customers.

Here’s an example of how you could use an auto-responder to increa

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e your sales. You could put an email box right below the offer for your product or service. Place it just below the button people need to click to order.

Your

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ox should say something like, “To receive free, no-obligation information, put you email address in the box and we will send it to you.” Have the form trigger a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

three message auto-responder. Each message should tell the prospect or customer more about your offer, the benefits it can bring, and other helpful information.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

You should also include links to your site and to the specific pages where your offer is featured.

Marketing studies show that only about 10% of people are tru

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

impulse buyers. Yet most web sites focus on getting their visitors to “buy now,” when in fact, most people need time to consider a purchase before they will en

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

er their credit card or check information.

Here are some other ways you can effectively use auto-responders:

• Distribute articles for publication.

• Offer e

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

courses and reports on various subjects and use your signature file to promote your site of business.

• Provide free information about your site, product, or b

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

siness.

• Immediately send information about your business opportunity to prospects and customers.

• Distribute product listings and price lists.

• Welcome p

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ople to your business opportunity or online organization.

• Send thank you notes to customers who refer other prospects to you.

• Send order confirmations.

•

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Offer discounts and gift certificates to past customers.

One of the best uses of an auto-responder is to send a series of emails back to the requester. A good

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

xample of this is e-courses, where someone signs up for your course and is then sent a series of specific, prewritten, and informative emails sent at designated

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

intervals, all automatically.

Always remember the golden rule of marketing: The more times a prospect is exposed to your marketing message the more it puts him

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

or her in a state of purchase readiness. By using auto-responders you can ensure consistent and frequent communication with your prospects and customers which i

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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