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How often have you subscribed to a new ezine, forum or newsletter and when the initial iss

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ue appears in your Inbox you're wondering how in blazes your address ended up on the list?

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Sometimes when this occurs, we simply click to unsubscribe, being unable to recall what

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ompelled us to register in the first place, and the first issue does nothing to rekindle o

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ur initial enthusiasm.

As publishers, autoresponders can serve us well. When used proper

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

y, they can strike while the iron is still hot, cementing the subscription for the new sub

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

scriber.

If your ezine, newsletter or forum has been online awhile or even only for a few

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

issues, consider taking the time to do a "Best Of" issue and be certain to list subscripti

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

on instructions near the top of your "Best Of" and ask people to forward it to their frien

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s and customers.

This special issue should be placed into an autoresponder email address

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

and then given away at every opportunity. The instant the issue is hot off the presses, y

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ou can notify subscribers of its availability. In the ezine information area of each issu

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

, you can also remind subscribers that the "Best Of" is available at so and so address.

T

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

he most important reason for a "Best Of" issue, ironically, is not for the benefit of your

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

current subscriber base, but for new subscribers.

When someone subscribes, they will rece

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ive the usual opt-in welcome confirmation. As they read this message, their enthusiasm is

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

usually high. In this welcome message, you should let them know if they want to get start

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ed immediately, they should send a blank email to your autoresponder address for the "Best

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Of" issue.

New subscribers will flock to the "Best Of" site like ducks to water and, more

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

important, remember and look forward to each subsequent issue of your ezine or newsletter

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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