Just Other Articles - Internet and Businesses Online

In 2005, The MillionDollarHomepage (MDH) made internet history by selling one million pixels for one dollar per pixel, generating a whopping one million dollars f

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

or its owner. Now, almost 2 years and thousands of copy-cat sites later, pixel advertising is all but dead. This writer believes that with the proper implementati

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

n, pixel advertising could rise again.

The MDH was a brilliant idea and while it served its purpose, had several flaws that prevented it from thriving after the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

million pixels were sold. In case the reader isn't familiar with the MDH, I'll provide some basic history. MDH had a 1 megapixel image on its homepage and it sold

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

10 X 10 pixel blocks of this image for people to advertise on, which would link to their websites when clicked. They could not change the image and were limited a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s to what details people would see when they moved their mouse over the micro-ad. It sold these 10 X 10 blocks (100 pixels) for one dollar a pixel (the minimum pu

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

chase was 100 dollars). All one million pixels sold in just over 4 months (give or take). The site was getting an insane amount of traffic so advertisers were cho

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

mping at the bit to get their ad on the website. Some of the space even went up on eBay towards the end for much more than the original price.

The problem with M

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

H was the price was too high (relatively speaking) that most ads were really too small to see. It was really by the luck of the draw or how flashy your 10 X 10 im

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

age was whether your ad got clicked or not. As the dust settled, the advertisers on MDH realized that people were really only coming to the webpage to see if it w

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s filling up and what click traffic they were receiving from the site was "trash" traffic. The copy-cat sites that emerged only compounded the problem b

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

trying to exploit what MDH had already done wrong. A very negative tone echoed throughout the web about micro-advertising and the "fad" has died out ov

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

er the last 12 months or so. Don't get me wrong, this was obviously a good idea since MDH did achieve its goal, it could have been so much more though.

So how ca

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

pixel advertising make a comeback? The same idea as the original site can still be applied but something has to be done to keep visitors coming back for more. Ad

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

vertisers will no longer pay the one dollar per pixel price for such small, unnoticeable ads so the price must be lowered. Advertisers also need other incentives

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

o advertise on the site. Advertisers need to be able to change their ads when they want. The system needs to be fully automated. The ads need to be accessible oth

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

er ways than just having the ad displayed on a grid. There needs to be more space available to advertise on but not so much that it becomes a commodity. And final

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

y, the site must be promoted. A good site will just sit there without the proper promotion, I don't care how unique and innovative it is.

These few small changes

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

could really turn a good idea into a great idea and breathe new life into the pixel advertising industry. It seems so simple but no one has been able to effectiv

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ly put all of these elements in place since the MDH. I think there is still a place out there for pixel advertising. Only time will tell if anyone can pull it off

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.justotherarticles.org.ua/article/57391/justotherarticles-Pixel-Advertising--How-It-Could-Make-A-Comeback.html">Pixel Advertising - How It Could Make A Comeback</a>

BB link (for phorums):
[url=http://www.justotherarticles.org.ua/article/57391/justotherarticles-Pixel-Advertising--How-It-Could-Make-A-Comeback.html]Pixel Advertising - How It Could Make A Comeback[/url]

Ideas are money. But how do get more money making ideas that most people can't think of?

Do you know what I mean by this? Simply replace my name with yours and you’ll see what I mean. This is how I describe to people what I am not (a bank!) - specially when it comes time to negotiate payment terms...You see, far too many businesses think it’s okay to expect ‘terms’ like 30 days net and so on. Terms = Credit. Do you just advance every Tom, Dick or Harry credit when they ask for it? No, of course not...

Private Label Rights (PLR) products are another interesting way to extend the reach of your infopreneur empire. You can either offer your unique content with PLR, to allow others to label it as their own content. Or you can use other people's PLR content - to profit from it yourself.

Tags

Links

Just Other Articles - Pixel Advertising - How It Could Make A Comeback

Related Articles: