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If you are attending a conference or trade show as a representative of your business, you will likely want to ensure that your company name is

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

the one that everyone remembers after the show is done and packed and everyone has gone home. You can do this by offering an incredible prod

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ct, of course, but there will be much competition between incredible products at any good conference or trade show. How do you guarantee that

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

your company name is the one that is associated with great business as well as a good product? One of the ways is with the careful placement

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

of promotional products.

The best way to take advantage of promotional products to the fullest extent is by making sure that you match the in

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

erests of your potential clients to the products that you are handing out. Fancy conference folders might not be of much interest to the peop

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

le in attendance at a trade show, for example, but would be ideal for the businessmen and women at a conference where lots of reading is going

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

to happen and there will be classes and seminars to organize. Matching your customers’ needs to your promotional products is the best way to

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ensure that your name gets out there and circulates well at the conference.

Even a tiny corner booth will be sought out long and hard by peop

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e who really want whatever it is that you are handing out. If your promotional product is something that people see others carrying and using

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

they may decide that they have a need for this product as well. Even better, they will ask where the carrier got the item, and will seek you

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

out to get one for themselves, thus spreading the word and allowing a wide range of people to find you and ask you any questions about your p

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rticular products outside of the promotional products that you are giving away.

If your customers are more along the executive line, think ab

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

out handing out nice metal pens or something that might match their lifestyle outside of the conference such as a golf umbrella for their use.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

They will think of your company every time they use that pen and see your logo, and that is something that you will want to promote to the fu

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

lest extent possible. When it comes to a conference, see if you can get your item to be handed out with the promotional package. Offer up a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

conference bag or plastic carrier bags to handle the volume of things that your conference goers will be collecting, and they will be seeing y

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ur name and hearing about your product all day long.

It is easy to match your customer needs to your promotional products, and one of the bes

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t investments that you could possibly imagine. Whether you are handing out pens to journalists, folders to busy executives, or bags to overbu

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

dened quilters, your extra effort to give them what they need will have them remembering you fondly, and that is just the way that you want it

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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