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I have had some business blogging success in the past. I blogged the way the “p

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ros” say to blog. My blog pointed to my autoimmune information site. The purpos

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e of the blog was to establish my credibility as an expert on autoimmune diseas

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

, direct traffic to my primary website, and then ultimately make book sales fro

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

m that site. It worked. People were convinced. Traffic flowed. Books were sold.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Glowing testimonials from happy customers followed. (You get the point.)

Foll

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

wing the same format and style, I started another blog for homeschoolers. (This

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

blog focuses on combining homeschooling and a home business under one roof.) W

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

hile commenting on other homeschoolers’ blogs to increase traffic to mine, I re

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

lized that my blogging style needed to change. I was accustomed to writing and

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

posting non-personal, informational articles. Appropriately so, there were no p

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ictures of my children, garden, or latest craft project on my autoimmune inform

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

tion blog. This blogging style was perfect for sick individuals looking for so

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

meone to trust, but not for homeschoolers.

What I discovered while visiting po

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

pular homeschoolers’ blogs were posts that were long, essay-like, and highly pe

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

sonal. I also found lots of pictures of kids, family projects, and apron patte

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rns. Yes, apron patterns. (It was as if I had entered some kind of online apron

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

fashion show.) Although I don’t sew aprons, I can certainly stitch in more fa

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ily pictures and make my blog a stronger blend of personal posts and profession

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

al advice.

The lesson for this homeschooling entrepreneur – KNOW YOUR AUDIENCE

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Here is a systematic approach (WRAP) you can use as you fashion a resume that genuinely and professionally reflects your Ability, Potential, Talent, Independence, Tenacity, Understanding, Determination and Exuberance. In other words, your APTITUDE.

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