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Blogs are a new format, but one that is growing as quickly as the internet did originally; 4 million people are now involved in blog writ

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ing, which is an impressive size audience on any scale.

Blogs are a great way to help build relationships with the target market, as the

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

y are cheap, easy to set up and most importantly, free to use. They are a great way to tear down the traditional barriers that exist for

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

companies trying to reach their customers, and offer a highly convenient and simple way to get both parties messages across to one anothe

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

r. Due to the personal aspect of blogging, businesses can really get to know their consumers, and vice versa. The closer a person feels t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

the company they are buying from, the closer the affiliation and loyalty factor. Simply by posting a question, or an opinion, on a blog,

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

the company can sit back and take note as the customers begin to discuss it between themselves, and let the whole topic unfold before th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

em. Due to the intimacy of a blog, and the personal aspect of the idea, the opinions and advice posted is personal, enthusiastic, and emo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

tional - the informal nature of blogging means customers can really be themselves, but also so can the company. By making themselves more

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

accessible, more up to date with the latest trends in technology, their appeal to potential customers can grow rapidly.

Using a blog to

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

keep customers up to date with latest offers, new products, and future plans can help to reduce marketing costs, and leave the business s

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

afe in the knowledge that the information is reaching far and wide - essentially with very little cost or time. This goes for any possibl

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e market research as well; ideas can be tested on the target audience without going through rigorous questionnaire and survey testing, wh

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ich are seen by some consumers as time consuming and tedious. Research can be made fun, and by getting their opinions heard, customers wi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ll feel like they are having a meaningful input into the future development of the company.

Another issue that can be covered through bl

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

gs is job opportunities, which can be posted online and therefore seen by a large number of potential employees. Not only is this benefic

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ial to those looking for employment, but by being able to reach a new, larger pool of the labour market, the company are also increasing

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

their chances of finding the best person(s) for the post.

Finally, another advantage for businesses is that they have a fast, effective

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

and professional way to react and respond to any negativity, complaints or accusations levelled at them through their blogs. Being able t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

o defend themselves means any potential damage to their reputation, image or loyalty amongst their customer base can be kept to a minimum

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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