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Splogs or rather Spam Blogs are artificially created weblogs which are used to promote or to increase the search engine rankings of affiliated or

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

associated sites. The purpose of a splog can be to increase the PageRank or backlink portfolio of affiliate websites, to artificially inflate paid

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ad impressions from visitors, and/or use the blogs as a link outlet to get new sites indexed. The term Splog first came into being around mid-Aug

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ust 2005, when it was used publicly by Mark Cuban. Splog topics often make very little sense and are so wide-ranging they can be hard to p

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

inpoint. But why do sploggers do it? How do you know if you've been splogged? And what can you do to stop it? Here are a few tips for fighting Spl

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

og:

Step 1: Finding out if you’re being Splogged – Splogs often lift contents from other real blogs. This helps to increase the PageRank o

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

f the Splog and also generate better ad revenues for them. However, this might pretty well cause the PageRank of the original blogs to drop. Moreo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ver, due to association with spam, the original blogs’ reputation and goodwill gets hampered.

One good way to find out if a particular blog is be

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ing ripped off is by subscribing to news feeds at search engines IceRocket.com and Technorati.com. When search terms like the name of the original

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

blogs, the blogger’s name or the blog URL is used, it would show what other blogs say about them and also in the process detect the splogs.

Step

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

2: Report Splogs – Splogs might just be the ‘another little annoying stuff’ going on across the internet, but they might have far-reaching

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

results. If most of the search terms are filled with splogs, finding another thing in the blogosphere would never be the same.

Hence, splogs nee

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

d to be reported to the authorities as soon as they are sighted, for the sake of a clean blogosphere. For a splog hosted in the Blogger.com platfo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

rm, reporting is quite easy. Clicking the flag button on the top right of the navbar notifies the Blogger.com authorities about the splog. However

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

, in case the splogs are hosted elsewhere, the respective authorities need to be directly informed. Also there are plenty of other sites nowadays,

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

like SplogReporter.com which can be used to report these splogs. Moreover, if the splog has Google ads on it, the site can be reported to Google'

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s AdSense program, and the account could be revoked.

Step 3: Remove Spam Comments and Trackbacks – Sploggers sometime comments on other bl

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ogs with a link to the splogs expecting a boost the splog’s PageRank. It’s always better to have a good comment moderation system, and whenever su

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ch comments and Trackbacks are noticed, they should immediately be removed.

Blogger.com and Movable Type 3.2 have already started taking stern st

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

eps to prevent splogs. It’s time we should identify and join hands to fight these menace called splogs and help blogosphere be a better community.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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