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So why choose Wordpress? You might have heard rumors about Wordpress websites, like for example you may have heard that search engines give priority to these blogs. We’re not going to go into to much discussi

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

on about SEO in this book. There are numerous books on this topic already. That being said, it is fairly certain that search engines do give at least some priority to certain blogs.

My brand new site was act

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ually indexed by Google within the first 3 weeks of being online. If you know anything about Google then you will realize that this is certainly not the norm. The only explanation I can give is it happened be

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

cause I am using a blog platform. Also, from checking the stats provided by my web host, I can see that Google as well as all the main search engines are spidering my site at least every 3 days for new conten

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

t.

There’s strong evidence that Wordpress blogs get better search rankings than other sites. We will explore that in more detail later, but for now just know that there are definitely search engine advantage

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s to using Wordpress.

Why Wordpress instead of Blogger?

Have you ever used Blogger? I am referring to www.blogger.com. Blogger.com and LiveJournal.com are some of the best-known blog

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ging websites on the internet. Unfortunately there is one major drawback, you don’t own the website. At any time Blogger can delete your username and profile resulting in the loss of all your work and effort.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

This is the perfect example of how no business built on Blogger or LiveJournal.com is actually yours. There is no option to have either of these hosted on your own server. Unfortunat

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ely, both Blogger.com and LiveJournal.com reserve the right to kick you off.

Only a website put together with your own pages affords you a viable business that you own. I for one would never put my

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

business and hours and hours of hard work into a website that I do not own and cannot control.

Perhaps you may want to work towards branding your domain name. Maybe you have registered your own name for your

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

blog. Again, these would be very difficult, if not impossible opportunities, unless you are running your blog from your own server or web host.

Features and Benefits of Wordpress

So

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

me of the features and benefits we have touched on briefly above.

To me, the biggest feature and benefits are ease of use, readily available prewritten scripts and tools, and the fact that the search engines

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

love it. However, there are many others.

Another positive factor in the Wordpress utility is that you do not need to know any programming like for instance ‘PHP’. With many blogging systems you often need t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

o know how to program. With Blogger, you could and likely would spend hours embedding Google AdSense ads in the pages.

Wordpress also has the potential to be the perfect tool for your business to generate an

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

average level of traffic to a central website.

Here is some of the most common advantages:

· You don’t have to know PHP.

· You don’t need to use the Wordpress hosting service. Although this is offered, it

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

is not necessary.

· Wordpress has aggregator support for standard RSS configurations. This has already been done with Atom.

· Wordpress automatically connects and configures with MySQL databases with virtu

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ally no effort.

· Being built to standards increases longevity and future internet adoption

· Wordpress automatically imports images.

· The Wordpress template has built-in links added in the template.

· W

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ordpress allows for the customization of meta tags.

· Wordpress allows the administrator to design headlines.

· Wordpress allows for categories.

· Wordpress allows for customization of the sidebar.

· Word

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

press allows for customized RSS Feeds.

· Wordpress allows archiving for posts.

· Wordpress allows for contacts in the template.

· Wordpress allows for an “about” page.

· Wordpress allows for the styling l

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ists and is built with CSS.

Those are the most common used features but certainly not all. Again, because of the wide range of plugins and widgets, WordPress is basically unlimited in its ability to perform.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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