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Blogging, (for those of you in the Dark Ages- a (we)blog- n. an online journal that incorporates weblinks, reader commentary and archives of the owner/author’s posts.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Can include photos or video) experienced a superboom from 2002-2005 and today’s technorati.com blogtracker shows 71.06 million blogs and counting. On Jan. 1st, 2004,

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Steve Garfield declared ‘The Year of the Videoblog’ and he proved to be an assured soothsayer. Video blogging, or vblogging, is the new media breakthrough within the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

atest presentation of web technology and interactive production and, in the case of the vlog, broadcasting.

The Vlogosphere is filled with an equal amount of bizarre

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nonsense, biased and unbiased news, politics, sit coms and a man dressed as SKELETOR giving his semi-weekly glimpse into the world of the unemployed superhero singing

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

karaoke, griping at home and play-acting his foregone existence in Eternia. YouTube and similar sites such as blip.tv, mefedia.com and podcasting have made it easy an

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

accessible for anyone with a camera, laptop, broadband connection and a dream (or disturbing nightmare) to post their video thoughts and accomplishments online. Ever

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

one’s a filmmaker and it’s more or less uncensored.

These sites have existed for a few years giving way to meld the two ideas of blogging and posting your videos onl

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ne together, birthing the invention of the vlog. Steve Garfield and his wife Carol, the regular Joes from Sedona, Arizona, imparted a revolution with “The Steve and C

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rol Show”, a program on the web about two normal, middle class white folks who talk about the weather, vblogging and document their outdoor activities. Another popula

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

favorite is Rocketboom.com, started in 2004 by New York City video producer Andrew Baron. With inane, specialized daily news anchored by wry, tongue-in-cheek, statio

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ned and roving reporter, Joanne Colan, rocketboom produces a daily, three minute aggregated news program. Satellite reporters contribute equally outer fringe reports

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rom around the world as well as clips or entire videos from other vloggers that Rocketboom deems worthy of sharing in their daily display of didacticism. This short f

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

rmat television combined with commentary uses trackback and ping components of blogging, instantly sending links through the internet to ascribe to as many viewers as

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

possible. And people are watching.

A weekly publishing vlogger, Clint Sharp said "the potential for everyone to self-publish has the ability to revolutionize the wor

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

d. When you have Hollywood and major media as a filter, they're going to do what appeals to millions rather than thousands. It's just not cost-effective for them to p

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

oduce a show about the didgeridoo (for example). That's what the internet has changed -- you can find stuff and market it ridiculously cheaply."

Even the German Chan

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ellor, Angela Merkel has a weekly videoblog. The videoblog is still in its toddler years and is, thus far, a spectacular example of the (mostly) American displays of

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

reedom of the press, freedom of speech and freedom of religion (right, Skeletor?). This new form of hybrid journalism can be made at home or in a well-designed office

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

from the people and for the people with (so far) no corporate hands mucking up the clear, blue sky of broadband distribution has paved the streets with possibilities

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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