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When I wrote my book, First, Best, or Different, I included a chapter on the importance of blogging. Little did

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

I know at the time that blogging would become the core of own book marketing effort. Indulge me as I tell you

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

about my own blogging story.

Back in August of 2006 I wrote my first blog at the suggestion of my web designer

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Greg. He encouraged me by saying that it could help my website’s page ranking and that blogs were becoming very

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

popular. So, I gave it try. I carefully proofread my first article and hit the “publish now” key. Off it went

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

and nothing happened. I wrote a second blog and then a third. Same results. I told all my friends that I was no

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

a blogger. They said, “That’s great,” and then they changed the subject. I encouraged them to read and subscri

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

be to my blog. Almost no one did. I couldn’t get my own family to read it.

Call me stubborn, but I kept on wri

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ting and blogging. I wrote on topics that I thought my book readers would like and I made sure that I was blogg

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ng five times a week. It felt like putting a message in a bottle and throwing it out to sea. I wasn’t sure if a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nyone would ever read them.

In a few weeks (maybe five or six actually), I did a Google search for my website

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

firstbestordifferent.com and I found it on the first page of the search results! Before the blog, my website wa

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

no where to be found since I had done no search engine optimization. I then did a search for John Bradley Jack

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

son (I know this must sound vain) and I found myself! Hey, Mom, your son is an internet celebrity, or almost.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

This was all the positive reinforcement that I needed. I kept on blogging. Now it is eight months later and the

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

results are incredible. My little blog is now read by thousands of readers around the world and many are subscr

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ibers. I have created a brand for my book and for myself as a thought leader on the subjects of marketing, sale

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s, and negotiation. My website, my name, and my articles are linked to hundreds of other websites. I have been

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

sked to speak at numerous corporate events and my book’s first printing looks like a sell out. All this because

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
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Your direct mail fundraising results never lie. But they mislead you if you let them.

Lifestyle Entrepreneurs understand that everything is about balance. This also applies to the way they manage their time for work. Understanding some basic principles helps you to get much more out of the time available to you. I decided to publish a short article about this, originally written for my associates who experienced challenges in this area.

Also called tarps, or tarpaulins, large format banners are an effective and low-cost method of outdoor advertising. Vinyl banners are also resistant to weather-related wear. Take a look at billboards for instance.

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