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Just Other Articles - Lessons Learned from Two Years of Blogging (Part I of III)
My blog just turned two years old. I never knew that it would add so much to my career, but oh boy, has it. Following are some lessons I've learned from the past two years of blogging.
1. Determine Why
1. Determine Why
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
You Blog: I liken this to driving without directions. How do you know where you want to go unless you have a destination in mind? Having a purpose in mind will also focus you more.
If you decide to m
If you decide to m
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
onetize your blog, you will have a concentrated body of work right at your fingertips. This makes for a tighter, more concise and interesting blog.
2. Appreciate Your Style: My writing style on thi
2. Appreciate Your Style: My writing style on thi
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
s blog is what I term "conversational business-like." I throw in a bit of self-deprecating humor to illuminate points, and voila, I have a writing style.
As a blogger, especially in the beginning, you may
As a blogger, especially in the beginning, you may
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
get intimidated by other bloggers. You may wonder, "Am I too personal, too business-like, not funny enough, too sarcastic, etc."
My advice is, whatever your writing style, embrace it. Don't try to be lik
My advice is, whatever your writing style, embrace it. Don't try to be lik
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
e anyone else. You will never please everyone and you'll spend too much time trying to "sound" a certain way. This, IMHO, defeats the purpose of blogging, which is to convey information.
The best - not to
The best - not to
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
mention easiest and quickest - way to do that is to be true to you. Not only will you write better, you'll enjoy the process more.
3. More is Better: As in, more posts. Update your blog regularly
3. More is Better: As in, more posts. Update your blog regularly
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
for maximum effect. Search engines are driven by content. The more you feed the hungry search engine monster, the more popular your blog becomes, the more links you get and the higher your PR rankings.
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
>4. Blog Fearlessly! As in, don't be afraid to tackle controversial topics, angles, etc. As we all know, controversy sells. Don't gratuitously cover controversial topics, but don't back down if the occ
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
asion presents itself.
For example, my 11/7/06 post was entitled, Should Freelance Writers Have a Minimum Wage? In this article, I proposed a minimum pay scale. I got some flack from that. BUT, at
For example, my 11/7/06 post was entitled, Should Freelance Writers Have a Minimum Wage? In this article, I proposed a minimum pay scale. I got some flack from that. BUT, at
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
least it started a debate (or rather, continued one that's been raging fiercely since content writing became the rage).
5. Blog Topically: As in, tie in what's going on in the news to what you blog
5. Blog Topically: As in, tie in what's going on in the news to what you blog
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
about. The article mentioned above is a good example of this. I got this idea for an article while watching CNN one morning as they were discussing the new minimum wage that went into effect in 7 states t
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
his year. I need to do more of this myself.
Many times, there won't be an obvious connection from topic to topic, but if you think for a few minutes,you can usually come up with a relevant spin on an issu
Many times, there won't be an obvious connection from topic to topic, but if you think for a few minutes,you can usually come up with a relevant spin on an issu
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
e you've heard/read about that's currently in the news.
6. Stay Away from the Obvious: Many times I will click on an article on the web with an interesting title, only to be bored to tears with obv
6. Stay Away from the Obvious: Many times I will click on an article on the web with an interesting title, only to be bored to tears with obv
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ious information that can be found on the web in a two-second search.
The post, 34 Reasons Why Readers Unsubscribe from Your Blog on problogger.net bears this out. "Redundant, repeated or recycled
The post, 34 Reasons Why Readers Unsubscribe from Your Blog on problogger.net bears this out. "Redundant, repeated or recycled
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
news is one of the top five reasons why people unsubscribe to RSS Feeds," according to feedback sent in from readers.Surfers are looking for information.
Respect your readers enough to give them useful in
Respect your readers enough to give them useful in
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
formation not easily found everywhere else. This where I think blogging about what you know/do comes in handy. I pepper my posts with personal experiences because this is inside information that only someo
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ne who does what I do for a living (freelance writing) knows.
Over time, this will build you a loyal readership - which pays dividends in numerous ways (product sales, interview requests, ad revenues, etc
Over time, this will build you a loyal readership - which pays dividends in numerous ways (product sales, interview requests, ad revenues, etc
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
.).
7. Don't Overpromote: As in, your products, services, etc. Remember, readers want useful information. While using your blog to promote your products/services is fine, too many ads or too much s
7. Don't Overpromote: As in, your products, services, etc. Remember, readers want useful information. While using your blog to promote your products/services is fine, too many ads or too much s
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
elf-promotion is a big turn-off.
I mean, think about it. Who wants to interact with someone who is always trying to sell them something? By all means, use your blog as a selling too, but unobtrusively so.
I mean, think about it. Who wants to interact with someone who is always trying to sell them something? By all means, use your blog as a selling too, but unobtrusively so.
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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