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It is a myth that blogs fail for the following reasons:

* Bad content

*

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Bad grammar

* Posts are too long or too short

Sure, bad content doesn’

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t help. But can every blog author create a winning post everytime? Bad gr

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

mmar can be distracting, and posts that are too long or too short can be

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

as equally frustrating.

But, typically, the reason blogs fail is simple:

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Consistency

Authoring a blog is hard work. It is hard

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

work to consistently sit down and write, especially after a long day of d

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ing exactly what you are writing about. But, that is what you must do. Pi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ck a day, a time, a format, and write. I try to write one good substantiv

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

post a week. In between, when I have epiphanies and need to quickly conv

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ey some knowledge to my audience or reveal the latest gadget/cool thing o

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nline I will author a small, quick post.

And don’t fool yourself, author

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ng a blog only gets to be more work. After authoring my personal blog for

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

over 3 months I have realized that as your audience grows they only (rig

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

tly) expect more.

Too often I have seen authors pumped in the beginning,

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

authoring lots of healthy sized posts every single day only to burn out

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nd, 6 months down the road, be publishing every couple of months. Don’t l

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

et this be you. Set a goal, a routine and stick to it. As your number of

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

eaders and subscribers grow, it will help motivate you, but remember the

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

bigger your audience the more you will be expected to write, consistently

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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