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So what is this ‘buzz word’ that is taking the Internet by storm?

A bl

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

og (short for weblog), is an interactive communication tool where you c

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

n create, share and post content on the Internet that are available for

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

immediate view.

Think of a Blog as a website with a difference. You h

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ve full control of the content, you can post at any time and you can sh

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

are information within minutes – with minimum cost to your business – l

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ss than a few phone calls and sometimes for FREE.

But here’s where it

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

gets exciting!

Blogs are literally a MAGNATE for search engines. As so

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

n as you post information to your blog, in simple terms, the search eng

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ines get notified and pick up on key words used.

Let’s say you have a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

arketing company. You can post ‘Marketing Tips’ on your BLOG. The searc

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

engines will now direct people, searching for key phrases contained in

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

your post, direct to your BLOG and/or website.

Even better – people v

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

siting your website can interact with you by leaving comments or making

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

suggestions.

TIP 1: Always create an opportunity for people to fill i

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

their email address when visiting your Blog. This way you get the cont

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

act details of a highly targeted audience.

TIP 2: The more regular you

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

post to your blog, the more effective your blog will work for you throu

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

gh the search engines. You may even want to blog several times per day!

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

You can also post video to you Blog – it is as simple and gets results

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.justotherarticles.org.ua/article/57872/justotherarticles-Your-Business-Needs-A-Blog.html">Your Business Needs A Blog!</a>

BB link (for phorums):
[url=http://www.justotherarticles.org.ua/article/57872/justotherarticles-Your-Business-Needs-A-Blog.html]Your Business Needs A Blog![/url]

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