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Creating a blog is EASY. If you use Blogger, for example, you can set up a blog in less than a minute, and write your first blog item in fiv

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e minutes. What could be easier than that? It takes me at least as long to write an email message.

Blogging Is Easy, But...
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Blogging is easy because the blogging platform does all the hard work for you. There's no design required, and useful tools like RSS are b
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

uilt-in to your new blog.

However, despite the fact that creating a new blog couldn't be easier, new bloggers tend to make some fundamental
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
mistakes which are difficult to correct later. These mistakes also consign the blog to low traffic. Eventually, the new blogger will give up
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro
blogging, because "blogging doesn't work."

The Top Five Blogging Mistakes

Let's look at the top five mistakes new blogger
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
s (and some experienced ones) make when setting up a new blog. I know all about these mistakes, because I've made them too.

Mistake
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
One: No Clearly Defined Purpose For The Blog

This is the primary mistake that many new bloggers make. They start blogging without
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
thinking about why they're creating a blog. Is the blog personal, professional, or is it a money maker?

Mistake Two: No Keywords
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
elected For The Blog

The second mistake flows on from the first. When you haven't decided a blog's purpose, you haven't chosen any
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
keywords. Your primary keywords (no more than four to six for the first month or so) are vital.

You'd never make this mistake, would you? I
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
could and did. A couple of years ago I set up a blog and although I had a purpose for the blog, I managed to blog for around 700 posts befo
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
e I realized that I'd never focused on my primary keyword.

Mistake Three: No Clear Path To Monetization

There are many wa
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ys to monetize a blog. However, if no advertiser is advertising products using your primary keywords, and no one is buying anything related
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
o your topic, then your blog has no way to generate income.

Mistake Four: No Marketing Plan To Get Traffic

While a blog h
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
s natural traffic generators like RSS built-in, you'll still need to market the blog. Decide on two or three ways you'll market this particu
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
lar blog, and then do it. You'll get the traffic you want.

Mistake Five: Focus On Traffic, Not On Content

It's a natural
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
istake to want all the traffic you can get. But what if there's nothing on the blog to snag interest once the traffic gets there? Focus on c
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ontent, then on traffic, and when you have content, focus on both - you can never have enough traffic, but your it's your content that draws
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
your visitors and makes money for you.

So there you have the top five blogging mistakes - avoid them, and all your blogs will be successful

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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