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Just Other Articles - Business Blogs-Take My Boring Product-Please!
The painful truth is that your product description can be extremely boring.
Have you ever heard the old advice "sell the sizzle not the steak"? What does that mean? It means that people natu
Have you ever heard the old advice "sell the sizzle not the steak"? What does that mean? It means that people natu
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
rally want to know what is in it for them.
If you are out kicking tires on a new or used car, how important is it to you if the carburetor is at the cutting edge of carburetors? Do you care
If you are out kicking tires on a new or used car, how important is it to you if the carburetor is at the cutting edge of carburetors? Do you care
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
how the fuel is mixed in the engine to produce acceleration? Hardly. What you care about depends on your station in life and it usually involves things like seating comfort, inside noise cont
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
rol, smooth handling and, of course, the color of the car.
This is not to say that the ingredients in your product are not important. They are. It is just that when you are trying to sell so
This is not to say that the ingredients in your product are not important. They are. It is just that when you are trying to sell so
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
meone about something, they will immediately ask themselves, "What's in it for me?"
Your goal must be to answer that most important first question with candor and completeness. To get the pr
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ospects interest you must sell the "sizzle" first. The sizzle is the benefits. In addition, you must make the benefits very realistic to your prospect.
If you are selling vitamins, for examp
If you are selling vitamins, for examp
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
le, it is probably not wise to say the vitamins will allow you to "live to be 100." If you are selling a business opportunity, it's probably not too smart these days to promise "a thousand do
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
llars a day." People will turn their minds off if you make the mistake of inflating the benefits. At that point you might as well be talking to the wind.
Instead you might say "these vitamin
Instead you might say "these vitamin
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
s are unlike any other in the market" and "I am sure you will be able to make a good living from this opportunity."
A few years ago my wife and I were looking for a real estate salesperson t
A few years ago my wife and I were looking for a real estate salesperson t
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
o put our house on the market for us. A very businesslike lady showed up to make her presentation. I heard her say she would put our house in the Chicago Tribune and that her office sold 429
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
houses the past year. I heard but I wasn't listening so I politely ended the conversation and rose from the table to escort her to the front door.
On the way to the front door she pulled a l
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
arge, photo storage type book from her briefcase and said, "Take a look at these homes I listed in the past two months." What I saw amazed me. She had taken personal pictures of each home she
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
had listed and pasted them into the book. Next to each picture was a copy of the multiple listing form for that house as proof of her statement. In her "little black book" were pictures of a
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
bout 30 homes.
I was stunned. Surely this real estate lady knew what she was talking about. She saved her "sizzle" for the most effective moment. We gave her the listing that night.
I bough
I was stunned. Surely this real estate lady knew what she was talking about. She saved her "sizzle" for the most effective moment. We gave her the listing that night.
I bough
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
t the computer I am using right now from Circuit City two years ago. The salesman saw that I was indeed looking to buy but that I could walk to another store across the street to check out th
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
e pricing. He asked me how I would be using the computer. He spent 10 minutes learning about my business and I got the feeling he really cared about ME. Finally, he showed me a mid-priced mod
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
el and said, "Based on what you told me, this computer will do the job for you."
Enough said. I had no idea how much storage the hard disk handled nor any other specs on the machine. I bough
Enough said. I had no idea how much storage the hard disk handled nor any other specs on the machine. I bough
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
t from him because I trusted him. HE was the sizzle.
There are a few people who need specifics before they buy. You must learn to recognize the engineering types and be prepared to talk abou
There are a few people who need specifics before they buy. You must learn to recognize the engineering types and be prepared to talk abou
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
t numbers and sizes smoothly. But for most people the specifics of a product are not as important was what the product will help them accomplish or how it will make life easier for them.
Whe
Whe
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
n you put up your business blog, try not to talk about your products. Talk about something your reader will take to heart. Lead them to your product by using hyperlinks in the text, like that
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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