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You have registered your business domain and managed to secure a real short and catchy '.com' domain name. It's optimized with you

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

r major keyword and describes your company business to perfection....Congratulations!

You have built your website and optimized for

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

the search engines. Your site contains plenty of good, original content and you have achieved some real useful back-links from ve

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ry popular related sites. In fact you are starting to make some real headway in the search engines for searches on your major key

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

word...Great you are on your way!

Then, you think..."Wait a minute, what about the 'net, org, biz, info, co.uk etc. Shouldn't I re

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

gister these domains also before someone else does? And what about the misspellings and other popular keyword domains that are relat

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ed to the theme of my website? You know what, I'm going to register these too. I mean, after all, domains are pretty cheap and fo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

r sure all these domains MUST bring even more targeted traffic to my site"

So you go ahead and register ALL versions of your domain

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

and also a few other domains which include variations of your main keyword. You go ahead and park them all on your main hosting

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

account...Each domain serving the content of your main website.

Then what happens? You sit back and enjoy the extra traffic you

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

other domain acquisitions have brought, right?.

Wrong! In fact, panic sets in. Your rankings start to drop dramatically. You can'

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t find your site anywhere in ANY major search engine! Your site has literally dropped like a stone.

What happened? Where did you

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

go wrong?

Well, the answer is duplicate content and the solution is the magic and very simple 301.

Huh?

Yep. By registering a bund

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

le of domain names and parking them on your main domain you have created a group of web sites with EXACTLY the same web content I

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t's called duplicate content and in the eyes of all major search engines it is just plain "BAD" and for sure your site WILL be pen

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

alized.

So does that mean you need to create different websites for each of the domains that you purchased. Well, you could if yo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

u wanted but that would be a lot of hard work.

The solution is a simple 301 direct. Using a 301 direct on each of your domain names

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

you are able to redirect the domain to you main website address and will not be penalized by the search engines. In fact they like t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

he good old 301. It will actually IMPROVE your ranking.

So remember, registering multiple domains is an excellent strategy for dri

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ving extra traffic to your site BUT just be sure to use the 301 redirect command on each otherwise you will be penalizing yourself

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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