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The purpose of this article is to discuss how to choose a domain name for your online business.

WHAT IS A DOMAIN NAME?

Before we talk about that, it's important to know what is a domain name?

Let me explain . . .

Recent

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ly, I went to a lawyer to change my name for some administrative purposes. To my surprise, the lawyer told me that I can change my name to anything I want. And I can certainly change it again and again with just a small f

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ee!

However, he told me with a serious expression that I cannot change my ID Number!

Though all of us have an ID Number and a name, we remember people by their names and not their ID Numbers. It's just so much easier to

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

emember my name, Roger Loh, rather than by a long string of numbers, don't you think?

On the other hand, computers on the Internet communicate via Internet Protocol (IP) address. Each computer is identified by an IP addre

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ss in this format:

eg. 192.168.100.1

Thus, strictly speaking, when you want to access a certain web site for information, you have to remember and type in the string of numbers that is the web site's IP address!

Thank go

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

odness someone came up with the concept of domain names. In short, the Internet now use a Domain Name System (DNS) that converts domain names to IP addresses.

eg rogerloh.com -> 192.168.100.1

(Note: this is just an examp

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e and not the real IP address)

Now, all you need to do to access my site is to type my web site address [www.rogerloh.com] and the DNS will convert that to the actual IP address so that you computer can find my site.

So,

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

a domain name is the part that comes after the "@" in your email address, or after the "www" in your web site:

Eg. A person with an email address of someone@rogerloh.com has a domain name of rogerloh.com

Eg. A person with

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

a web site address of www@rogerloh.com has a domain name of rogerloh.com

Each domain name is also UNIQUE. Thus, since I have registered my domain name 'rogerloh.com', you cannot register it even if your name is the same

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s mine.

HOW TO CHOOSE A DOMAIN NAME

Before you register your domain name, here are some pointers on how to choose a domain name:

1) Choose a name that is easy to remember

2) A short name is better than a long name. How

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ever, short 1-word names are already mostly taken up. That's one of the reasons why you should go for other domains beside .COM (such as .NET .BIZ .INFO .WS)

3) Instead of 1-word names, you can create domain names by join

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ing 2, 3 or even 4 words together (such as my domains, ‘ViralMLMLeads.ws' & ‘ViralMLMLeads.com'.)

Note that the capitalization is to capture the attention of humans easily, especially when we advertise the domain name.

In

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

other words, domain names are NON-case sensitive. You can type in viralmlmleads.ws or VIRALMLMLEADS.WS or ViralMLMLeads.ws.

4) Some gurus advocate the use of hyphens in domain names. (So, a domain name can be viral-mlm-lea

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ds.com)

However, it is not conclusive that the hyphenated domain name is superior to the non-hyphenated name in terms of search engine ranking.

In fact, some gurus advocate that we must NOT use hyphens. They argue that w

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

hen you tell someone your domain name verbally, it can be misleading and confusing! It's better to leave the hyphens out, especially when you do an audio recording or tele-seminar or advertise in the printed media.

5) The

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

name should contain keywords that you are targeting for your online business. Keywords are search words or phrases that people typically type into their search engine when they look for information on the Internet.

Eg. Le

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

t's say I provide a solution to generate leads for MLM through a funded sponsoring franchise. Thus, it makes sense for me to include the terms like ‘MLM' and ‘leads'. That's how I got my domain name ViralMLMLeads.com

6) B

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

efore you go about registering a domain name, make a list of names on paper first. You can start with at least 10 to 20 names by brainstorming. Then cross out those that you don't want and prioritize those that you want.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Next, attempt to register those you want according to your priority.

7) Think about how it would look on your business cards. Your domain name must be relevant to your business.

Eg. Do not choose a name associated with d

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

og training if your online business deals solely in dog food

8) If you have a choice, secure a .COM domain name instead of any other extensions. Some people have tested that a .COM always rank higher on the search engines

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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