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Many people do not realize their own market. Most people think when they open a store that they will sell to someone like themselves. With this mentality, their customers will be just like them because their marketing is

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

targeted to what they like and how they think, so the people who respond will agree with them. But is it not also a limiting factor? How many customers are they excluding with their advertising campaign?

And, the harde

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t question of them all:

Do they really want to sell to themselves anyway?

I know that you are probably thinking that is a silly question, but humor me a few minutes. Let’s look at your basic white, middle-class, busine

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s owner. I know there are other kinds, but please bear with me. His (or her) ads will appeal to white middle-class and either one class higher or lower, depending on how it is designed. This is a class that is apt to liv

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

above their means, and though they may not seem to be on a tight budget, their money is usually promised to payments on other items.

Working with businesses in the area (Waco, Texas), we have found that their favorite

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

customers are not in this description. According to businesses in both car sales and furniture sales, they would rather do business with the Hispanics in the area. This is because the Hispanic population has a tendency t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

have access to more liquid cash. They also have a better record of being more prompt in their payments.

If you had the choice between a customer that looks like you and acts like you, but is delinquent in their payment

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

, or a customer that comes from a different culture and may have to bring their son or daughter who is in high school to interpret for them and pays on time faithfully, who would you pick?

Now the question is how to rea

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

h this largely untapped market. One of the easiest ways is the internet, but it is also one of the ways you can get ripped off. Language is not a static formula, and this is why we have not had much success with computer

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

translations. Each day, language changes, evolves if you will. Some words are born, some words die, some words change meaning, some words change pronunciation. On top of that, when a language is divided and there is not

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

much contact between the two sections, they have a tendency to change differently, influenced by different factors. When you hire a Spanish translator, you may find some one that is fluent in Spanish, but the question is

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

what dialect, or flavor, of Spanish is it? Many people do not realize that there is a huge difference between dialects. We can read and watch British news with not much difficulty, but when I went to London a few months

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

go with my family, it was a different story. I felt like a little mini-translator standing behind my dad, explaining what people were saying. It was not just the accent he was having trouble with, it was a different way

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

of speaking on top of a different vocabulary. Instead of asking him if he was in line, the question was “Are you queuing?" Rarely in the U.S. do we use the word queue. For example, it is used in the printer control panel

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

on your computer and other computer jargon, on technical documents, and possibly some other formal occasions. I do not believe I have heard it used in everyday Standard American English, and I have never heard it used as

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

a verb, even in computer jargon.

That is just one example of how English is different across the ocean, and the same linguistic rules that spur change in the English language, spur change in Spanish. Another problem tha

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

people have when translating web pages to target a new consumer, is what I would like to call the “yes-but-no factor". My boss recently received some information on a DVD from a major Italian manufacturer. The graphics

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

and media affects were amazing, but when the narration began, it sounded like a different language. When we listened again, the stresses were on the wrong part of the word, and the words were out of order in the sentence

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

with articles such as the and a/an were left completely out. Even knowing this, it was hard to understand. Yes, it was English, but no, it was not English at all. This is why it is important to have a native speaker tran

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

late the material, and not just any native speaker, but one from the region to which you are marketing.

There are many customers not being reached. Find out who they are in your area and try something new to reach them

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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