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It doesn’t matter what type of business you are preparing to start-- if you plan to have a presence on the Internet, choosing a proper domain name is an important

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

step that should be given serious consideration.

Take a moment and think about some of your favorite websites’ URL’s. More than likely they will have a couple

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

f things in common: 1) they express, in some way, the content of the website and 2) are short in the number of characters utilized. These are both good points to

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

keep in mind when choosing your domain name. Let’s take a closer look.

CONTENT OF SITE: Many effective domain names can tell a potential visitor what the webs

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

te is about without even clicking on the link: I.E. Wal-Mart. Most people, if not everyone in this galaxy, know that the Wal-Mart .com domain is going to have s

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

omething to do with the giant retailer. The association is immediate. This is the effect for which all online businesses should strive.

From a visitor’s standpoi

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t, a domain name consistent with the content lends credibility to the website. Search engines may not be as concerned about the domain name given the importance

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

of the title meta tag right now, but that doesn’t change the potential visitor’s interpretation of your URL when viewing search results. Think about it. If your s

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

arch query results for “bicycle repair” presented you with a choice between two websites, one of which was “easybicyclepair dot com” and the other “mynameissmith

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

dot com”, which one would you most likely choose? It’s basically a no-brainer.

SHORT AND TO THE POINT: If at all possible, make your domain name short. This tr

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nslates to less typing for the surfers, as well as a lesser amount of recall required remembering the location of your site (just in case they forgot to bookmark

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t). Securing a short domain name isn’t always an easy task to accomplish. Many of the short names are already taken, so it may require a little brainstorming on

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

your part to create something you’re happy with that’s short & also associated with your content. Though it may take a little longer to pinpoint just the right n

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

me, it will pay off in the long run.

For instance, you could come up with a domain that’s “catchy” or even “cute” with a little extra effort & time spent. This w

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ill definitely help solidify your site’s location in your visitor’s minds. Advertisers have long known this to be true & have utilized its potential through telev

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

sion, radio and billboard ads for years. A good domain name will do the same thing as an ad jingle: get stuck in a person’s head. If you can create something sho

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rt & catchy that also points to your content, you’ll have the best of both worlds. Furthermore, if you ever do plan to advertise through those other avenues, a ca

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

chy domain name could mean the difference between a potential customer either forgetting your site or wondering why they can’t seem to get your dot com out of the

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ir head.

IN CONCLUSION: Don’t overlook the importance of choosing a good domain name as a vital step in your business-building plan. While the domain name does

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

’t always mean the difference between success and failure, a short, descriptive and catchy domain name may just be money in the bank.

Copyright 2006 Craig Binkle

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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In all the businesses we conduct, there are customers. And they are the life-blood to us. It's TRUE! Despite all the million and one things we are doing - we've got to have paying customers! Nevertheless, just five things will dictate success or failure. Have you got them right?

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