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Ever been in a hall of mirrors at a circus or carnival? You go in, and you think you’re heading in one direction only to find out – bonk! – that was a mirror or gl

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ass, and suddenly you’re headed in a different direction all together.

That’s what domain name forwarding is like.

Say you’re on the Internet and you hear about

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

a great new product and you can find out all about it at newproduct.com. So you type “newproduct.com” into your browser.

Only you don’t end up at newproduct.com.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Instead, you somehow end up at othersite.com. You’re not too concerned, because there on the page is the product you were looking for as well as some other product

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s besides.

But how come you didn’t end up at newproduct.com? And if the people with the product wanted you to end up at othersite.com, why didn’t they put that do

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

main name instead?

To answer the first question, you probably ended up at othersite.com instead of newproduct.com because of domain forwarding. If so, the people

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

who set this up did the following:

·They bought the domain name othersite.com and created a website there with all their products.

·They bought the domain name n

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

wproduct.com and told people that’s where the new product info is.

·They used domain forwarding so that whoever went to newproduct.com would get forwarded to othe

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

rsite.com. They could use domain forwarding with other domain names as well, such as bigproduct.com, smallproduct.com, and tinyproduct.com. No matter which domain

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

name you went to, you’d end up exactly where they wanted you, which was at othersite.com, where ALL their products are.

To answer the second question, the reasons

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

they’d do this are:

·Instead of having different websites for each product, people often put all their products on one site, or at one domain name, but advertise

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

the products individually using product-specific domain names. Why? (see below)

·It’s more impressive to have a product-specific domain name (e.g., superbike.com

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

) than just a generic domain name (e.g., bikestore.com). It’s also more likely you’ll remember the product-specific domain name.

Now, most of us would only be mil

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

dly confused to end up on othersite.com when we thought we were going to newproduct.com. In fact, a lot of us wouldn’t even notice we didn’t end up at the domain n

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

me we thought we were going to – not unless we looked at the top of our browser to the URL address of the webpage we ended up on.

But where it can get confusing i

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s this. The people with the domain name newproduct.com could use masked domain forwarding. With masked domain forwarding, you’d type in newproduct.com, you’d end u

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

p at othersite.com, but the fact you were forwarded would be masked. In other words, the URL address at the top of the browser would indicate you were indeed at ne

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

wproduct.com, when in fact, you were at othersite.com.

And to make things even more confusing, no matter which page you went to on othersite.com (which is where y

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ou’d really be), the URL at the top of your browser would still read newproduct.com. Now that’s confusing!

Either way, masked or unmasked, domain forwarding simpl

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

y spins the visitor around a bit, moving them this way when they thought they’d be going that way.

And that’s why domain name forwarding is like a hall of mirrors

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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