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Just Other Articles - Is Your Company Name Killing Your Online Business?
Ahhh... your company name.
Your identity. What separates you from everyone else.
I would be willing to bet that you spent a good deal of time coming up with the perfect name for your company. Am I right?
Something catchy, easy to remember, and unique. How am I doing so far?
What if I were t
Your identity. What separates you from everyone else.
I would be willing to bet that you spent a good deal of time coming up with the perfect name for your company. Am I right?
Something catchy, easy to remember, and unique. How am I doing so far?
What if I were t
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
o tell you that your company name is possibly the single biggest hindrance to your business's success online.
Unfortunately, for many companies it is.
Choosing a name for your business online is much different than choosing a name for a brick and mortar business.
You see, in the real world,
Unfortunately, for many companies it is.
Choosing a name for your business online is much different than choosing a name for a brick and mortar business.
You see, in the real world,
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
business with a catchy, easy to remember name will get traffic simply from people driving by on the street or walking by in a shopping center even if they have never heard of you before.
Unfortunately, this is not how things work online. Online, there is no drive-by traffic, no people walking
Unfortunately, this is not how things work online. Online, there is no drive-by traffic, no people walking
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
in to your business because they were next door shopping.
Online, you must be found among a pool of tens of thousands of other businesses.
Online, people don't casually browse with friends to pass the time.
Online, people search... and unless your name is Microsoft, Wal-Mart, or another extr
Online, you must be found among a pool of tens of thousands of other businesses.
Online, people don't casually browse with friends to pass the time.
Online, people search... and unless your name is Microsoft, Wal-Mart, or another extr
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
mely well known and well branded name, people are not going to search for your company name.
Studies show that approximately 80% of Internet users find what they are looking for by way of search engines (i.e., Yahoo, AltaVista, Excite, etc.), and I guarantee you, they are not going to be searc
Studies show that approximately 80% of Internet users find what they are looking for by way of search engines (i.e., Yahoo, AltaVista, Excite, etc.), and I guarantee you, they are not going to be searc
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ing for your wonderful catchy name, they will be searching for the topic they want.
Let me give you an example. Let's say you own a gourmet coffee business called "The Brewmaster" that you decide to take online. Of course you love your name and create your online identity around your offline n
Let me give you an example. Let's say you own a gourmet coffee business called "The Brewmaster" that you decide to take online. Of course you love your name and create your online identity around your offline n
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
me. You reserve the domain name "www.brewmaster.com," keep your company name, and title your site "The Brewmaster."
You've submitted your site to Yahoo as well as all the other directories and search engines. Ahhh... life is good. Orders should start rolling in any minute now...
Guess what? U
You've submitted your site to Yahoo as well as all the other directories and search engines. Ahhh... life is good. Orders should start rolling in any minute now...
Guess what? U
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
nless you have a HUGE marketing budget for banner ads, etc., you've just doomed your business.
Let's look at why.
First, let's look at the...
*Site Title*
Whether you're dealing with a directory or a search engine, the site title is the single most important aspect of your listing. For sear
Let's look at why.
First, let's look at the...
*Site Title*
Whether you're dealing with a directory or a search engine, the site title is the single most important aspect of your listing. For sear
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
h engines, the text found within the title tags of the page is given more weight than any other single factor on that page (i.e., keyword density, keyword frequency, heading tags, etc.). In a directory, your entire listing is comprised of two things, your title, and your description.
In both c
In both c
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ses, if the keywords related to your business are not found in your title, your chances of coming up in a search are virtually non-existent. If your site is about "gourmet coffee" then those words, or at the very least, "coffee," should be somewhere within your title.
*The Company Name*
Just
*The Company Name*
Just
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
s your site title should have your most important keywords within them, so should your company name.
Why, you ask?! The answer... directories.
In directories, when a visitor uses the search function (which is what the vast majority use) you will only be found if the search term the visitor us
Why, you ask?! The answer... directories.
In directories, when a visitor uses the search function (which is what the vast majority use) you will only be found if the search term the visitor us
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
s is found either in your site title or your description. Unfortunately, virtually all directories require your site title to be your actual company name. Remember that directories are powered by humans, not software. A human reviews the site, and assigns the title and description that he/she d
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
cides is correct. Yes, they all let you suggest a site title, but ultimately, regardless of what you submit, your title almost always ends up as your company name.
Looking again at the above example, this would mean that your title in almost all of the directories would be "The Brewmaster." Th
Looking again at the above example, this would mean that your title in almost all of the directories would be "The Brewmaster." Th
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
s means the only place you would have left to put your keywords would be the description, and this again is up to the editor. This means that any site that has the search term "coffee" or "gourmet coffee" in both the title and description would come up far ahead of your site in the search resul
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ts, costing you traffic and sales that could have been yours.
*The URL*
Here is another very much overlooked tool. Whenever possible, your URL should contain your most important keywords. Many engines and directories will give your site a boost if your keywords are found within your URL. Also
*The URL*
Here is another very much overlooked tool. Whenever possible, your URL should contain your most important keywords. Many engines and directories will give your site a boost if your keywords are found within your URL. Also
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
when you submit your site to the directories, if your URL, your company name, and your site title all match, that will virtually guarantee that you will get the title you requested.
Let's tie the three previous areas together with an example of what you could have named your site instead of "
Let's tie the three previous areas together with an example of what you could have named your site instead of "
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
he Brewmaster."
Here's one possible alternative: "Gourmet Coffee Brewmaster."
The above alternative would give you a company name that includes your most important keywords and the perfect title for your page.
You could then reserve the domain -- http://www.gourmet-coffee-brewmaster.com -- g
Here's one possible alternative: "Gourmet Coffee Brewmaster."
The above alternative would give you a company name that includes your most important keywords and the perfect title for your page.
You could then reserve the domain -- http://www.gourmet-coffee-brewmaster.com -- g
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ving you a perfect trifecta. The same company name, page title, and URL -- practically insuring that you get the directory listing you want.
Of course, this is only one possibility, but I think this should illustrate the point.
To Summarize
Of course, this is only one possibility, but I think this should illustrate the point.
To Summarize
- Unless you have a huge advertising budget
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
or are an extremely well branded business, DO NOT name your online business something like the above example.
Use a business name that contains your most important keywords.
Use this business name as your site title.
Use a URL that contains your most important keywords and whenev
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
r possible, is the same as, or as close as possible to, your keyword-laden business name.
Follow these rules and you should have no trouble developing a very steady flow of large amounts of traffic from the directories, and you will be well on your way in the search engine arena as well
Follow these rules and you should have no trouble developing a very steady flow of large amounts of traffic from the directories, and you will be well on your way in the search engine arena as well
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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