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Staying in touch and up-to-date with customers is a very challenging problem for all retailers. For

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

example, when a store advertises an upcoming sale of a product, it must develop a campaign strateg

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

y, visually design advertisements, submit advertisements, and wait for a publication to reach newss

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

tands, all before results can be measured. This method is quickly becoming obsolete, as old methods

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

yield to new ones. The inherent delays that come with the use of print media are unavoidable, so re

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

tailers are using a more immediate means to reach their customers- their cell phones.

BlooZone dev

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ices for example, allow retailers to change their marketing approaches immediately, and hit their t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

rget audience without having to go through the stages of drafting, printing and distributing their

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

campaigns. Having this ability ensures that Bluetooth-based methods are up to the minute, at all t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

imes.

Bluetooth-based approaches also allow retailers to monitor statistics of consumer behavior t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

roughout an entire marketing campaign. The implications of this technology make it such that retail

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ers can transform failing campaigns immediately, rather than waiting for results and guessing at wh

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

at went wrong.

Print advertising and Bluetooth-based advertising are both based on prior success a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nd educated guesswork. Some campaigns are successful and some are massive failures. However, the ke

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

differences between the two methods are cost and effectiveness. Bluetooth devices are a one-time i

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nvestment for a business, and can be updated immediately whenever changes are needed. Print media o

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

n the other hand, is a never-ending cost that can only be updated on specified publication dates, a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

d the viewing audience can only be measured in approximate numbers.

We are living in a culture of

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

immediacy, and advertising must keep up with the fast pace of consumers. In order for businesses to

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

survive, they must outpace the accelerated decision-making habits of their customers, or lose them

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Frankly, most professionals don't give a damn about how to network, because they try and sell who they are and what they do based on past success - assuming this will open doors and business. However by selling rather than marketing, many people just simply walk away with no benefit or potential outcome. Consequently events become nothing short of boring and a general waste of time. I can see you nodding.

Information Systems is a term, used fifty years back as describing a computer which could do little more than very basic calculations, has now become an essential ingredient of our lives, both professional and personnel.

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