Tags |
|
|
Links |
|
|
Just Other Articles - Print Advertising and the American Shopping Culture
Print advertising is alive and well, perhaps better than ever according to new reports conducted by MORI Research. You
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
might be shocked to hear that. Did you know that approximately 70% of adults have used a newspaper insert in the last
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
30 days to make or plan a purchase?
Newspaper inserts and direct mail advertisements are a staple of the American sh
Newspaper inserts and direct mail advertisements are a staple of the American sh
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
pping culture and are welcomed into American homes. When was the last time you actually read the Sunday paper without
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
becoming side-tracked by the colorful print ads and amazing offers?
You’re not alone. American adults cite news over
You’re not alone. American adults cite news over
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
advertising as the dominant reason for buying or reading Sunday newspapers (51% over 31%). This means, however, that a
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
vertising is very important for a large segment of readers. That’s millions of consumers actively reading print advert
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
isements. With these staggering facts in mind, it is easy to understand why each week the large corporations and small
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
businesses in your area spend thousands of advertising dollars sending you ads via newspapers and direct mail pieces.
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
Review the list below and ask yourself if your business should do a better job with print advertising.
Indust
Indust
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ries Benefiting the Most from Print Advertising:
•Pizza and Takeout Restaurants
79% prefer
•Pizza and Takeout Restaurants
79% prefer
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ence for adults who ever read or look at newspaper advertising inserts
•Department Stores/Clothing/Retail
•Department Stores/Clothing/Retail
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ong>
72% preference for adults who ever read or look at newspaper advertising inserts
•Discount Stores
72% preference for adults who ever read or look at newspaper advertising inserts
•Discount Stores
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ng>
66% preference for adults who ever read or look at newspaper advertising inserts
•Electronic Retail Stor
66% preference for adults who ever read or look at newspaper advertising inserts
•Electronic Retail Stor
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
es
54% preference for adults who ever read or look at newspaper advertising inserts
•Home Building
54% preference for adults who ever read or look at newspaper advertising inserts
•Home Building
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
enters
57% preference for adults who ever read or look at newspaper advertising inserts
•Appliance
57% preference for adults who ever read or look at newspaper advertising inserts
•Appliance
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
Stores
44% preference for adults who ever read or look at newspaper advertising inserts
•Office Sup
44% preference for adults who ever read or look at newspaper advertising inserts
•Office Sup
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ply Stores
39% preference for adults who ever read or look at newspaper advertising inserts
•Cell P
39% preference for adults who ever read or look at newspaper advertising inserts
•Cell P
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
one Stores
19% preference for adults who ever read or look at newspaper advertising inserts
Source: Consume
19% preference for adults who ever read or look at newspaper advertising inserts
Source: Consume
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
r Usage of Newspaper Advertising Report, 2006 Report by Newspaper Association of America and conducted by MORI Researc
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.justotherarticles.org.ua/article/5965/justotherarticles-Print-Advertising-and-the-American-Shopping-Culture.html">Print Advertising and the American Shopping Culture</a>
BB link (for phorums):
[url=http://www.justotherarticles.org.ua/article/5965/justotherarticles-Print-Advertising-and-the-American-Shopping-Culture.html]Print Advertising and the American Shopping Culture[/url]
Related Articles:
Small Business Merchant Accounts
Successful Tendering - Preparation is the Key
Taking Advantage of Trends: Cocooning
Bookmark it:
|