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In my last article I discussed how to effectively promote your eBay store using your About Me page. In that article I outlined that it was one of the most underutil

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ised promotion opportunities on eBay. Ebay Reviews and Guides are a new introduction by eBay, but are just as underutilised by eBay sellers as the About Me page. I

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

this article I will discuss how you can utilise this excellent feature to promote your eBay store:

1) What is an eBay Review or Guide?:- A review is simply your ow

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

personal review of any product on the eBay market, for example a CD, DVD, book etc. You give the product a rating out of five and then write a brief personal revie

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

about what you liked, didn't like etc. A guide can be on absolutely anything you are qualified to give advice on. I convert these newsletter articles into "Ebook

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

uccess" guides on eBay which complement my eBay store. However, guides don't necessarily have to relate to your eBay store. If for example, you enjoy fishing then

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ou could write guides related to fishing.

2) Why should I write an eBay Review or Guide?:- I would personally recommend writing guides over reviews. The reason for

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

this is that when you write a review the only credit you receive is a small link to your eBay feedback profile. When you write a guide you receive a link back to yo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

r eBay feedback profile, eBay store, eBay About Me page, and some of your active listings. Anyway, whether you choose to write a review or guide, the reason for doi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

g so is promotion. People reading your review or guide will be made aware of your eBay presence, may click on a link to one of your pages, and this may even lead to

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

a sale.

3) What should I write my eBay Review or Guide on?:- As I mentioned earlier I write "Ebook Success" guides which are basically converted copies of these new

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

letter articles. However, the possibilities are endless. Just think of your hobbies, your job, or anything else which you know enough about to write a series of gu

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

des on. Everyone can write about at least ONE THING. Once you have found your topic, break it down into small, relevant guides. If you're really, really strugglin

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

to find a topic for a guide, then write a review on a product that you own. Although the promotion will not be as great as the promotion you would receive from a g

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ide, it still provides you with free promotion.

That's all there is to it. Keep writing regular guides and if they are good people will rate them positively. The

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ore positive ratings you get, the higher your reviewer rank gets. Also, the more guides you write, the more pages you have on eBay promoting your listings, your sto

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e, and your feedback. Since reviews and guides are relatively new and haven't fully taken off yet, it's best to get in now, while the majority of eBayers are not wr

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ting reviews and guides. That way when it takes off on a larger scale, you will already have a solid foundation upon which to build. To write your own eBay review

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

r guide go to http://reviews.ebay.co.uk/. If you want to see view my reviews and guides for some inspiration then go to http://search.reviews.ebay.co.uk/members/ebo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

kcavern. This is a promotional opportunity that you should not pass up. For five minutes writing, you can have a free, long term, promotional tool at your disposal

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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