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You might be thinking, "No way, I can't write a book."

You are wrong.

If you can write an article, you can write books, e-Books, and special

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

reports using the same system.

Think about it. Each chapter in a non-fiction e-Book is equivalent to a long article. The skills you developed

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

writing articles are the same as the skills you need to write an e-Book.

BUT, WHY SHOULD YOU WRITE AN e-Book?

It's simple. Information

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

products are the easiest products to sell online. You write it once, and your work is done. Your e-Book can be delivered to your customer auto

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

matically. All you have to do is cash the checks.

OK, maybe it isn't quite that easy. e-Books are fast to complete and fast to get to market.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

here is no inventory to stock. No shipping costs. Start-up costs are low. The delivery process can be automated.

e-Books can also be made into

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

audio products and sold as downloads on e-Bay, iTunes and soon on Amazon.com. You can get your e-Book recorded very affordably by a profession

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

al at HearYourBook.com.

HERE'S THE CATCH

Aside from actually writing your e-Book, there is one aspect that will take some work and som

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e skill: Marketing.

You will need a plan for selling your e-Book. If your potential readers do not know it exists, they can't buy it. This mea

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ns that your probably need an effective sales page and some good marketing ideas. Everything you need to know is available for free online. All

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

you have to do is search.

If you have to hire someone to put up your sales page and set up your sales process, it is worth the small investmen

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t…and just about the only monetary investment you will have to make.

BACK TO WRITING: YOUR TABLE OF CONTENTS COMES FIRST

Write your Ta

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ble of Contents first, and use it as an outline for your book. Treat each chapter as an article and follow the same steps that your would take

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

to complete an article.

There is one difference. Instead of striving to get your point across in a concise manner as you would when writing an

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

article, expand on each topic. Take your time and explore each point completely.

When writing an article, especially for publication on the I

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ternet, you need to use short sentences and short paragraphs. Sentences and paragraphs can be longer in an e-Book.

Spend a lot of time with th

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e Table of Contents. Make your chapter titles interesting and follow a logical progression.

IF YOU CAN'T COMPLETE, DELETE!

As you writ

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e your e-Book, you will get some new ideas and some of your original ideas won't seem right. Good! You are in charge. Just use your delete key

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

and eliminate the chapters you no longer want to write and substitute the new chapter titles.

There's no stress here. Just pick and choose wha

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

t you will write about and skip the parts you are stuck on. You may find it easier to write about those topics when you come back to them later

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Career assistance for any position. The first in a series on selecting the right company for your career. This is a discussion on two types of entities based on the leadership; entrepreneur or corporate executive. This article allows you to take a moment to think about the leadership of any company you are considering to help you bring your career to the next level.

Too often I see and hear the impact of leaders not managing what lies in front of them. Rather, they manage what they would like to see or imagine is there. The consequence is usually underperformance. Characteristics accompanying it include crisis management, poor and late decision making.

Bossess who lead the best businesses realize early on that they cannot run their business alone. As their business grows, it just becomes unmanageable. Then, trying to lead it alone, it will either kill them or, slowly but surely, they will fail. Time to call for help and get your team building off the ground!

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