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  • Just Other Articles - That Super Bowl Snickers Commercial Wasn't Eye Candy To This Mechanic

    To the editor: I read in the newspapers and also saw on the news that the Snickers TV commercial that was shown on the Super Bo
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    wl was pulled off the air because it offended gays and lesbians. I’m glad because, although I am not gay, that Snickers commerci
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    l really upset me and my co-workers (who are not gay either). To see two guys kissing is one thing I don’t need to see again in
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    my life but that’s not what bothered me as much as when they realize what they are doing, then recoil, and to prove their manlin
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    ss they tear out their chest hair and scream in agony. Stupid, right? I thought so and so did the guys at the shop and we’re not
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    talking about the gay part because none of us are gay. We are mechanics and we wouldn’t do that – the kissing or the hair pullin
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    g part. It’s dumb.

    But there it was for the whole world to see -- on the Super Bowl of all places. My wife, my son, my two daug
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    ters and my mother saw it as we have seen it before – mechanics made to look dumb and dirty. Why is it always the mechanics are
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    the ones made to look like idiots? Always with the bad fitting dirty uniforms and ignorant expressions and bad haircuts? Is it b
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    cause we work with our hands and not in fancy office buildings? Is it because we work with tools and cars and not books? (By the
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    way, computers are one of the most important tools we use to diagnose engine problems.) Can you see lawyers working in that Snic
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    kers commercial -- or airplane pilots?? Never happen - it’s always the guys who work their hands, ‘grease monkeys ‘who are humi
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    iated in front of the world.

    The gay and lesbian population demanded the Snickers ad be taken off the air but in my mind it sho
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    uld have been the Auto Mechanics Union – because it made us all feel ridiculed and disrespected. And it has to stop. Do you have
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    any idea of the education and the hours of study and textbook reading that is required to stay up on today’s sophisticated cars?
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

    I am right with you gays and lesbians who were upset by that commercial – but you have to get behind us mechanics first because
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    it is we who are owed the apology. Remember, Snickers commercial makers and the rest of you image makers, we can pour sugar in
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    your gas tank and irrevocably corrode your engine in a second’s time, we can tell you your valves need to be replaced when they
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    are fine and you wouldn’t know, we can triple charge you when you have no recourse and we can hike your gas price whenever we wa
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    t – so next time be sensitive with your stereotypes just to sell your candy.

    Joey the Wrench AKA Michael Mark NYCA, San Dieg


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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