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I have just set up an e-commerce site. It was much more work than I expected.

Why do I say

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

this? I think I came from the wrong perspective. I thought, naively, that I could put an o

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

f-the-shelf store up, populate it with goods and products and sit back an watch the orders

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

lood in.

Wrong! So wrong!

If I had to do the same again (which I am planning, actually) I

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

would start off from some guiding principles.

Firstly, i would decide what I was going to

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

sell and to who – what is the product and what age group or style of person was I selling t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

? Then, sort out the site layout with this in mind. Instead of trying to do it all myself I

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

would enlist, and pay for, the help of someone else. The job would be done much more quick

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

y and effectively – I could then get on and do something else.

The store needs good clean

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ines and an attractive appearance. Think that YOU were the customer and see everything from

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

the customer's eyes. What I did was ask on a forum for people's views and I was shocked at

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

the responses! That was because I was looking from MY perspective, not theirs. Needless to

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ay, I have made changes – it is still not perfect but it is better than it was.

Dealing wi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

h payment processors was fun. Which payments should I take and how do I set them up? If you

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

are like me then you won't have much in the way of IT expertise. So, outsource it – again

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t will be done much more effectively and experts will tell you things you don't already kno

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

(like you need security else someone is going to hack your data or steal the secure data o

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

f your customers).

Delivery? Who is going to ship, how often and to where? How much will i

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

cost the customer and how long will it take? The customer needs easy access to this inform

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion or else they will leave.

I am still developing my site but hope to be better very soo

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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It’s getting harder and harder to differentiate yourself from the competition these days. Especially when your competition is global, offer additional value through their stellar service, and look and sound similarly wonderful to your offering. Not to mention that the new buzz words - ‘adding value’ and ‘trusted advisor’ – are universal, making it even harder to distinguish what you bring to the party as being superior.

You need people to run a business unless you happen to be a one-man-industry. So, if you have employees, you have payments to make, taxes to deduct from the salaries and send the deducted money to the state exchequer.

If you are considering owning your own business, an online business is a great way to go. Just think about it. No overhead, no employees, no huge investment, no 9 to 5. You can even keep your full-time job while you learn your new business.

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