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Just Other Articles - Google's New Patent Application - Digital Billboards
Always looking for a new potential marketing forum, Google is thinking outside of the box again. It recently
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
filed a patent application for digital billboards.
This past December, Google really showed how far it is en
This past December, Google really showed how far it is en
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
visioning the digital advertising world going. It filed a patent application with the US Patent and Trademark
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
Office seeking to create an entirely new marketing forum. The patent is for technology and a business model
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
for placing digital advertising on billboards and kiosks. The apparent idea is you would be able to buy adver
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
tising space through Google Adwords or a new Google service and blast your advertisement out to malls and oth
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
er retail locations.
The patent process is a long one, so nobody knows if Google will be successful with its
The patent process is a long one, so nobody knows if Google will be successful with its
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
application. The very nature of the application, however, should give one pause. If Google is successful, it
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
will give online advertisers an entirely new platform to consider. Ah, but there is a more important thing to
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
consider.
Let’s assume Google is successful and obtains the patent. It would be a monstrous victory with al
Let’s assume Google is successful and obtains the patent. It would be a monstrous victory with al
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
l kinds of implications. Google would essentially control the advertising on kiosks and retail outlets across
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
the United States. In bottom line terms, it would be a huge revenue producer. How many advertisers would pay
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
to be blasted all over a mall during Christmas? The malls are so packed, people can barely move.
A secondar
A secondar
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
y factor to consider is the direction Google is going. Brick and mortar marketing has often been a separate g
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
nre when compared to online marketing. Everyone and their brother have forecasted a future where these two pl
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
atforms merge. Google’s proposed patent, however, seems to be the first legitimate global step in this approa
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ch.
At the end of the day, the question of whether Google succeeds with this patent is almost irrelevant. Wh
At the end of the day, the question of whether Google succeeds with this patent is almost irrelevant. Wh
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
at is clear is the company is far and above any other online company in thinking of ways to expand its reach.
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
Would anyone really expect Yahoo or MSN to come up with this idea and follow it through? Not likely. With su
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ch an out of the box way of thinking, Google stands to dominate online marketing now and long into the future
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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