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Did you know the same rules that apply for print, audio and video advertising are also true for Internet advertising?

In the U

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nited States the Federal Trade Commission is charged with the enforcement of ‘truth in advertising’ standards – even on the web

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Interestingly, it is the web designer or advertising agency that must validate the claims of the business. Essentially the ma

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nufacturers claims must be validated if advertising is going to be distributed that will make a claim. Since the ad agency or t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e web designer may be held partially liable for the advertising on a site it is always in their best interest to make sure the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

claims of the manufacturer can be validated.

Because certain product descriptions are lengthy and certain claims have conditio

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s the use of disclaimers (or fine print) may be required to ensure you are following Internet advertising laws.

The FTC does a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

llow autoresponder emails to ‘fill in the blanks’ on Internet advertising in some cases. If a potential customer signs up for m

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

re information then a full-disclosure of the products claims, contest conditions or other disclaimers may be sent to the prospe

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ct as a condition of full disclosure.

It is safe to say that many online businesses either are unaware of these rules or simpl

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

believe they will never be caught, but the FTC does look into fraudulent advertising – even on the web.

Understanding the rul

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

s of advertising will not only help you avoid problems later, it can actually help you devise a credible, well established adve

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rtising campaign now.

When deceptive Internet practices become commonplace, we begin to see a drop in consumer confidence in e

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ommerce. In effect, when an online business decides to flaunt the rules it provides a lasting distaste for other ecommerce solu

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

tions – even those who are above reproach.

If disclosures or disclaimers are needed the website owner must either provide all

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nformation in a conspicuous location near the originating claim OR they must provide a conspicuous link that will direct the co

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nsumer to the full extent of the advertising claim.

This does not ensure that the consumer will actually read the claim, but i

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

must be readily accessible to the consumer for their inspection.

If you are reading this and you are a consumer you should kn

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ow that if you visit a site that provides some pretty incredible claims it might be worth your time to look for disclaimers or

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

isclosure notices. If they aren’t provided or can’t be substantiated you may wish to visit another ecommerce solution that does

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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