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Website owners get so excited about getting traffic to their site they don’t know what to do once it gets there. There are three major mistakes webs

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ite owners make with their landing pages. These mistakes cause visitors to leave quickly without converting to a sale.

Mistake #1: Not hav

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ng custom landing pages for every search term that visitors use to find your site.

When designing a marketing plan remember to take a ste

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

back and look at the whole picture. The search begins with a specific search term that your visitor typed in a search engine. Your customer will be

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

are looking for confirmation that they have “landed” in the right spot after they click on a link. The decision to stay on a site is made within a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

raction of a second so make that first impression count.

There are three easy ways make a good first impression. Number one, include a picture of t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e search term the visitor typed to find you. Number two, have the title of the page be the exact search term they used. Lastly, your search term sho

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

uld be in the opening paragraphs and other text on your page. By following these guidelines your site will increase conversions and have a lower bou

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ce rate (bounce rate is when a visitor only sees one page of a website and leaves immediately).

These guidelines will help with pay per click traffi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

and SEO. The investment of making multiple pages is well worth it. Whatever you do don’t send all your traffic to your homepage. Remember that se

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rch engine index pages not websites so forget about having all your keyterms on every page.

Mistake #2: Mixing Adsense with a site that is

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

trying to sell products.

A common reason people put Adsense on their site is to capitalize on traffic that doesn’t convert. They reason th

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t if someone is going to leave a page you might as well make some money off them. If this theory was true Adsense would be a great way of offsetting

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

the cost of advertising.

The truth is having Adsense is one of the worst things you could do on an ecommerce website. Not only does it display comp

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

etitors’ ads it also reflects poorly on your site as a whole. As a rule of thumb only include Adsense ads on information websites (i.e. blogs, artic

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e, or instructional sites).

Mistake #3: Having too many options and links to choose from.

A landing page that has every possible

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

distraction on it doesn’t convert very well. Trying to communicate that your company is the best and that you also have all these other products act

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ually hurts your sales. Each page should only have one goal. If one single page has multiple goals your conversions will suffer. As a rule, remove

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

all unrelated text, links, images, and other things that get in the way of the reason they are there. Point them on a path towards the end goal.

By

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

using these three simple rules of thumbs your conversion rate will increase. When that happens your sales will increase and so will your bottom line

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Your CV (Curriculum Vitae) – Resume for our American friends sells you to your prospective employer. It has to be straight and to the point. However too many CVs contain irrelevant information. What are the ten things that you shouldn't write in your CV?

Analyzing what was good or wrong with your presentation will help you to win more business in the future. This article will discuss methods you can use to analyze your sales.

You've got your web site online. You're on top of the search engines. You have killer web site copy. Now all you have to do is wait for the sales to roll in right? Well … not exactly.

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