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Just Other Articles - eCommerce and Efficiency
Speed is everything when it comes to trade and commerce. You might have the best ice cream sundae in the world, but if it takes you an hour to make it and another hour to deliver it, you’ve lost a lot of potential customers.
In our field of editorial stock pho
In our field of editorial stock pho
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
tography, the same holds true. Independent stock photographers have historically been the David attempting to battle with the Goliath. The advent of large conglomerates in our industry (I can think of five of them) has sent a chill through the world of stock ph
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
oto photographers.
“Will I be shouldered out into the cold?” many independents ask.
The answer might have been “Yes” if the question were asked fifteen years ago. Back then the technology to compete would have cost the average independent photography busines
The answer might have been “Yes” if the question were asked fifteen years ago. Back then the technology to compete would have cost the average independent photography busines
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
s $150,000 to $300,000. “Out of the question,” you would have said then.
Today, it’s very different. We are seeing the cost of hardware and software, and related services, dropping dramatically. The equivalent technology today is in the range of $4,000 to $10,
Today, it’s very different. We are seeing the cost of hardware and software, and related services, dropping dramatically. The equivalent technology today is in the range of $4,000 to $10,
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
00.
A small business today, armed with the correct hardware and software, can effectively compete with the stock agency conglomerates.
YOUR ADVANTAGE
You have two areas to your advantage: speed and price.
Any traditional conglomerate is bogged down with cos
YOUR ADVANTAGE
You have two areas to your advantage: speed and price.
Any traditional conglomerate is bogged down with cos
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
tly dinosaur-like administration. And paradoxically, this administration adds to the price of their product. In contrast, when photobuyers deal with you, they deal directly. No middleman is involved, further reducing the per-photo fee to the buyer.
If t
If t
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
he aggregate stock photo collections of independent individual photographers totals more than 450,000,000 photos, why don’t more photobuyers today use independent photographers rather than the large stock agencies?
Because we’re not quite there yet. Not enough
Because we’re not quite there yet. Not enough
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
photographers are knowledgeable about what’s called “eCommerce." Photobuyers are not ready to abandon traditional shopping behavior. And without a built-in network to jump aboard, independents find themselves floating aimlessly in cyberspace.
Such a network i
Such a network i
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
taking shape, however, on the Internet. Daily, more and more photo researchers are finding that by using the Web, they can eliminate costly hours of searching for “just-right” images. They can also save money by buying directly from the source (you).
HAPPY CU
HAPPY CU
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
STOMERS
Using Amazon.com, the cyber bookseller, as an example, we can draw a parallel to this situation. Amazon.com is not a book publisher, (not yet, at least) but a go-between for booksellers and people who shop via the Internet. Amazon.com fulfills orders a
Using Amazon.com, the cyber bookseller, as an example, we can draw a parallel to this situation. Amazon.com is not a book publisher, (not yet, at least) but a go-between for booksellers and people who shop via the Internet. Amazon.com fulfills orders a
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
nd receives a percentage of the revenue for its work.
But Amazon.com, given the present state of the Internet, does nothing different than what book publishers could also do themselves –- thus reducing delivery time and eliminating commissions to Amazon.com. T
But Amazon.com, given the present state of the Internet, does nothing different than what book publishers could also do themselves –- thus reducing delivery time and eliminating commissions to Amazon.com. T
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
his would make customers happy.
Search systems on the Internet now allow customers to find what they’re looking for in a matter of seconds. Common sense tells us, for example, there’s no need to go through a middleman to find a book, if you can find it on the
Search systems on the Internet now allow customers to find what they’re looking for in a matter of seconds. Common sense tells us, for example, there’s no need to go through a middleman to find a book, if you can find it on the
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
eb directly through the publisher. This eliminates both the sales unit and the distributor entirely.
No doubt in the near future, publishers will set up their own cyber mall Internet service and supply customers with their products directly. The technology is
No doubt in the near future, publishers will set up their own cyber mall Internet service and supply customers with their products directly. The technology is
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
there.
Can you see the parallel here?
In the near future, savvy photo researchers will not need the handholding from one of the conglomerates to find their photos. Using the increasing power of the Internet, the researchers will go swiftly to the source of th
Can you see the parallel here?
In the near future, savvy photo researchers will not need the handholding from one of the conglomerates to find their photos. Using the increasing power of the Internet, the researchers will go swiftly to the source of th
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
e image (the photographer) and deal directly with the source (you) for delivery of the product.
Mitch Kezar, a Minneapolis-based photographer with a specialty in outdoors, especially hunting dogs, fishing, and winter sports, is one of the pioneers who are prov
Mitch Kezar, a Minneapolis-based photographer with a specialty in outdoors, especially hunting dogs, fishing, and winter sports, is one of the pioneers who are prov
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ing that this way of doing business is about to explode on the scene. He is already successful at it with a number of his clients. He’s currently busy expanding, scanning 12,000 hunting/fishing/outdoor images to put up for sale on the Internet.
“Our site uses
“Our site uses
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
keyword searchable data base to guide buyers through. First they can review thumbnail-size images, then by clicking on them they can see a 5x7 image they can drag to a shopping basket. Which, then, of course, can be emailed or called in to my office. We then s
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
hip the buyer the slide they want FedEx, or if they want a digitized image we scan the photo at a high res and digitally fulfill the request, or send straight digital images.
"We’ve polled about 200 customers, who have shown great interest in being able to cal
"We’ve polled about 200 customers, who have shown great interest in being able to cal
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
l up exactly what they’re looking for, from someone who knows the difference between a flushing dog and a retrieving dog, or a slip sinker from spinning bait.
"Our clients have lamented to us about experiences with calling large photo agencies for such niche-m
"Our clients have lamented to us about experiences with calling large photo agencies for such niche-m
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
arket images, only to find themselves wading through 300 pulled images, all of them wrong content.”
Such efficiency as what Mitch offers will appeal to everyone in the photo buying community. And individual stock photographers will find themselves sought after
Such efficiency as what Mitch offers will appeal to everyone in the photo buying community. And individual stock photographers will find themselves sought after
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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