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In recent years we are seeing a great deal of interest in eCommerce from retailers. An increasing number of retailers are adopting eCommerce tools and getting involved in online business. The influx of large number of new players has intensified the battle for customer’s time and pocket book. Gone are the days w

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

hen you could build a good site and expect a number of visitors to rush in. Today, websites are using every possible promotional method available to attract visitors. As a result, web promotion has become a complex and expensive part of company’s overall online marketing strategy.

However, getting a visitor to

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

your site is just half of the job, even if the visitor is from your targeted segment of the market! One of the primary issues that you have to deal with as an owner of an eCommerce site is to convert a visitor to a real customer. You have to take a number of measures in order to increase this odd. Unfortunately,

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

a huge number of prospective customers leave a site after even placing items in the shopping cart. Most of the site owners grossly underestimate the number of abandoning customers. When asked, none of the respondent site owners gave a figure for visitors from this category more than 30 percent. But, the reality

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

is quite different! According to various studies, the abandonment rate can be a staggering 67 percent for an average eCommerce site! So, what do you have to do to reduce this number and increase your sales?

Some latest web development ideas combined vaguely under the name of Web 2.0 technology can be used to i

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

crease functionalities of a website and lower shopping cart abandonment rate.

Web 2.0 as a concept has become big in the Internet world, but this phenomenon has yet to make large impact on conservative business segment like eCommerce. Over the coming months this is going to change as more and more online shoppi

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ng sites are embracing Ajax based technology and other Web 2.0 ideas. The originator of the Web 2.0 describes this term to define new generation websites that use collective contribution, social networking, tagging, open APIs, remix, etc.

Ajax, a short name for a combination of website developing technologies a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nd a key instrument of Web 2.0 concept, is used to create web applications with enhanced usability, interactivity and speediness. Present eCommerce sites are also in a position to reap similar benefits.

Below are listed the primary reasons for visitors to abandon a shopping cart and possible ways of dealing wit

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

h it.

1. Cost of shipping too high and not shown until checkout

This seems to be the number one reason for most of the people to abandon a shopping cart. The first step you need to take here has nothing to do with technology. You have to understand that people are not willing to pay extra on top of the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

real shipping and handling charge. People are not stupid! They have more or less rough idea, how much shipping might cost. That’s why keep shipping and handling costs really low or at least reasonable! The second step which can radically improve your conversion rate is the use of new technology to keep the shopp

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ng cart with all its content visible at the right upper side of the page presently visited. Once a new item is added to the cart, all calculations will take place right away without reloading the page or the cart. If you feel that shipping and handling costs could be crucial in buying decision, once the first it

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

em is added the system will ask for visitor’s zip code and automatically calculate the final price.

2. Changed mind and discarded cart content

In this case, unfortunately, you can’t do much! However, if your site automatically saves the content of the cart, there is a chance that the same buyer might co

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

me back and continue shopping. Analysis of the exit page of the visitor might also help you determine the reason why he or she has left.

3. Comparison shopping or browsing

Apart from monitoring your competitors’ sites and keeping your offers aggressive, you should also create a site with better functio

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nalities and contents than your competitors.

4. Total cost of items is too high

Again, if the cart is constantly visible with the final price always calculated automatically, the buyer will be able to take a more informative decision.

5. Saving items for later purchase

The moment an item is ad

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ded to the cart, it should be saved automatically without reloading the page. If the buyer is not logged in, upon exit request the buyer to register with just login and password, explaining that this way she can come back and continue shopping on your site.

If you have a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

shopping cart as described earlier all the buyer will need to do is click to check out. A simple form with minimum information needed to execute the check out process will appear upon checking out. The filling out of this form should be the final step of the buying process.

7. Out of stock products at checko

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ut time

The functionalities of the cart, as described earlier, will let the buyer immediately know whether the product is available.

8. Checkout requires too much personal information

The Web 1.0 eCommerce sites collect a lot of information about the customer, which presumably help get marketing d

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ata. These days, online customers are not willing to reveal more than necessary information for nothing. Avoid the temptation to ask questions unrelated to check out. All you need is name, shipping and billing address and credit card information. That’s it!

9. Poor site navigation and long download times
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
>

With the help of above mentioned technologies you will be able to increase interactivity, speed and better navigation experience many folds.

10. Lack of sufficient product or contact information

Your contact telephone numbers should be always visible! Use A form or wizard based product adding system.
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
This will help you not to forget crucial information related to an item when you add it to your database.

Of course there are other minor reasons why visitors abandon a shopping cart, but if you make over your eCommerce site with the help Web 2.0 technologies many of these issues will also disappear

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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