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A great percentage of online shoppers abandon a shopping cart before completing the checkout process. Industry research reports as much as 75% of shoppers abandon the shopping c

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

art before purchasing. Learn tips on what you need from your shopping cart software so as to reduce this significant statistic, and increase your conversion rate.

A Che

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ckout Funnel with a Small Number of Steps

Your shopping cart software should support a conversion friendly checkout process. The main purpose of most shopping carts is

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

to generate sales, therefore you would assume that the lesser number of clicks a user has to perform to purchase a product, the less likely they are to abandon the process.

Ind

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ustry research reports that shopping cart software supporting a 2 to 3 step checkout process is ideal.

Place Shipping Types Before the Checkout Process

Before

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

customers add their product to the shopping cart, many want to know if they can get their product before a particular date, or the next day. Therefore, you should think about pr

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

esenting shipping types on your product pages, before the customer adds their product to the shopping cart.

Place Shipping Costs Early in the Checkout Process

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

hen customising your shopping cart and checkout process you should place shipping prices early on in the checkout process, and if possible on your product pages.

You want to bui

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ld up a trustworthy relationship with your potential customers especially throughout the vulnerable checkout process; therefore you should customise you shopping cart and checkou

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t process so as to present them with the total cost of their product. Nobody wants to be billed at the last minute for VAT and shipping costs, when throughout the shopping cart

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

process they have been under the assumption that the total cost has been presented to them.

Show Stock Availability

The best shopping cart software enables you

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

to present users with stock availability before the user places their product in the shopping cart. By giving your user this information before they get to the checkout process

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

, it saves disappointing your customer later in the checkout process once you have gained their trust and they have made the decision to buy.

Make the Next Step Obvious

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

When customising your shopping cart it is important that you lead your customer through a seamless shopping and checkout process. Otherwise, confusion will almost cer

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ainly lead to shopping cart abandonment. Provide a prominent "Continue with Checkout" button and keep the appearance of the checkout sparse and easy to follow.

Make Edi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ting the Shopping Cart Easy

When designing your shopping cart you should customise your shopping basket to allow users to edit their products easily. If it comes in di

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

fferent colours and different sizes don't make them delete it from their shopping cart if they want it in a different variation.

Build Confidence and Trust

Wh

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

en customising your shopping cart you should aim to consistently show them that you're a real entity.

Throughout the entire shopping cart and checkout process your guarantee, re

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

turn, privacy, delivery, customer service and security policies should always be in visible view. Even better, you should present the relevant information at the most relevant t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ime. For example, as a user has to enter their email address during the checkout process, you might reassure them at this point by having your privacy policy alongside the field

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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