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In the current scheme of things, a website that has links from other related websites merits high ranking in the major search engines for its main keywords. This is so because the search engines con

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

sider the external links as votes of confidence by the other websites.

It’s relatively easy and a breeze to campaign for reciprocal links when you already have a website with a high google PR and a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

lexa rating. (Google PR is a rank based on how many relevant websites link to yours and Alexa is a measure of rank with traffic volume as the basis for computation).

But what about when your site i

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

just new with a PR0 and an alexa rating in the 7 digits? It is definitely more difficult to find people who will want to link back to you. But don’t despair yet; there are excellent strategies that

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

will make life easier for you even if your site is new. Here are some of the best today: 1. Allow people to create a website for free by allowing them to use some of your web space. Since it’s fre

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

they won’t mind if you require a link to your site or even an ad of your product to be placed in their site.

2. Write articles and offer them to other related web sites for free. Include a link to

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

your site and plug-in a promotional of your products at the end of the article.

3. If you have an ezine, allow other people to publish it on their web site. Include a back link to your site.

4. V

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

isit a web site related to yours and write a positive review of the site. Tell them they can publish it on their web site if they include a link to your web site.

5. Search for shareware, freeware

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nd demo software. Allow people to download software at no charge from your web site, if they link to your web site. To push the benefit further, ask for their email address where you will send the f

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ree download information. This will build up your mailing list even more.

6. Invite other web sites to use your discussion board for their web site visitors. Just have them link directly to the dis

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ussion board.

7. When you purchase a product and you are happy with its benefits write a testimonial to the website owner. The testimonial should give ample details of the benefits you gained. Incl

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ude a link to your site. Give them permission to publish it on their web site.

8. Create an affiliate program of your site. Then invite people to become your affiliate. Give generous commissions. P

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

eople will love to put a link to your site with their affiliate code built in the link.

9. Create a polling and award site for other web sites. Give the winners a “trophy” in the form of a banner t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

at contains and HTML linked to your site. This will also improve you traffic as normally the “candidate websites” will encourage their friends to visit your site to vote for them.

10. Create a spec

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ialized directory in your website where people can add their web site for free if they link to your site. The directory shall only accept websites related to your site content.

11. Create a free e-

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ook that you can offer to your site visitors. The ebook shall contain a liberal sprinkling of your site URL. Offer the e-book as free give-away to other websites if they create a link to your site.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

12. Exchange articles. Write an article relevant to your content that contains a link to your site. Search other websites related to yours that also feature their own articles and offer to exchang

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e articles – you feature one of their articles in your site and they feature yours in their site.

13. Join or create a web ring, a group of web sites on a similar subject agreeing to link with each

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

other. Key in the keywords "web rings" into your search engine to find the web ring appropriate for your need.

Creating links with other websites is a long and tedious process. Patience is a virtue

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

if you want to succeed. But in the long run, when the free traffic to your website starts rolling in regularly and continuously and you earn from your due, the effort will prove to be well worth it

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Simon sauntered. It was rare that he had the chance to take a lunchtime walk beside the city's river. He wasn't going to waste this one. And in any case, he desperately needed some space. Oblivious of the grey skies, the grey path and the rush of other grey suits weaving their way around him, he wrapped himself in his thoughts.

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